Two-Brain Radio: Marketing Podcast Take-Over With Mike Warkentin

This week, we're turning the tables on you. Mike Warkentin of Two-Brain Media is hosting this episode of Two-Brain Radio, and his guest? None other than digital marketing expert Mateo Lopez.

Mike owns CrossFit 204 in Winnipeg, Canada, so he understands the problems small-business owners face: tight budgets, lack of marketing expertise and fear of seemingly complicated ad algorithms. He grills Mateo on how digital marketing works, which advertising mediums are best and how to understand the numbers behind it all.

If you're a small-business owner struggling to see the value of paid advertising or are simply confused by it, this is the episode for you.

Links:

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Contact:

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[email protected]

Timeline:

4:07 – Horror stories from inside the radio biz.

6:33 – Two-Brain Marketing’s humble origins.

11:09 – Mateo’s first Facebook ad campaign.

13:50 – Calculating ROI and the magic matrix: “It’s just math.”

17:12 – What you need to do before you turn the ads on.

19:29 – How to tell if a marketing platform is worth the investment.

22:42 – The advantage of digital marketing: You can tweak it in real time based on real results.

25:23 – Branding vs. direct response marketing.