Two-Brain Radio: Matt O'Keefe

On this edition of Two-Brain Radio, Sean Woodland talks with president of Loud and Live Sports Matt O’Keefe.

Not only is Matt agent and manager to four-time CrossFit Games champion Mat Fraser, but he also helps run one of the most high-profile sanctioned events of the Games season, Wodapalooza.

Matt and Sean talk about how he got involved in the business of the CrossFit Games, why Loud and Live decided to expand from one to five sanctioned events in 2020 and what needs to happen moving forward for the CrossFit Games season to not only be successful but also to grow.

Links:

https://www.loudlive.com
https://www.amazon.com/Founder-Farmer-Tinker-Thief-Entrepreneurs-ebook/dp/B07QH85HSX

Contact:

Instagram: @okeefmr; @loudlivesports

Timeline:

1:42 – How Matt found CrossFit. 

3:06 – Moving on from the “cookie-cutter corporate structure” and starting a business in the CrossFit world. 

3:47 – Becoming Mat Fraser’s manager.

7:12 – What is Loud and Live Entertainment?

8:41 – Discovering Wodapalooza and developing Loud and Live Sports. 

12:33 – From one sanctioned event to five. 

14:48 – How to retain the individual culture and identities of the five sanctioned events.

18:29 – How to sustain fan interest across so many events.

20:55 – The money question.

22:36 – Future developments for Wodapalooza and other sanctioned events.

25:46 – Giving more people the chance to compete with an international online qualifier.

27:48 – For the long-term success of the Games and sanctioned events, one key strategy: Everyone stick together.

30:02 – Kicking off globalization with the Spanish-language broadcast of the 2019 CrossFit Games.