Run a Profitable Gym

Two-Brain Radio: Reporting on Fitness With Niki Brazier


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Two-Brain Radio: Reporting on Fitness With Niki Brazier

In this episode of Two-Brain Radio, Sean Woodland talks with CrossFit Games sideline reporter Niki Brazier.

Niki has been involved with CrossFit media since 2013. Before that, she was a reporter, anchor and producer for a local TV station in Maine. Niki is one of the most experienced sideline reporters covering the Sport of Fitness right now. She talks about how she got involved with the media team back in 2013, some of the unique challenges of being a sideline reporter and where she thinks the coverage of the sport is heading for the rest of the year and beyond.

Links:

Two-Brain Business Free Tools
"Founder, Farmer, Tinker, Thief"
"Two-Brain Business"
"Two-Brain Business 2.0"
"Help First"

Contact:

Instagram: @reporternicole

Timeline:

1:55 – Before CrossFit: Niki’s work as a local TV news multi-media journalist.

2:52 – What’s really like to work in TV news.

3:48 – Why Niki chose a career in news—and why she left it behind.

4:42 – Finding CrossFit like a true journalist: via a news story.

6:10 – How life in front of a camera prepared her to be a coach.

7:34 – Joining the CrossFit media team in 2013.

9:01 – From canned stories to sideline reporting.

10:02 – Sideline reporting: What it is and what the biggest challenges are.

12:29 – How Niki’s TV news chops prepared her for CrossFit media coverage.

13:35 – Terrifying emails from Sean Woodland.

16:30 – CrossFit Christmas: Late-night drinks and early morning call times.

17:49 – That time Lukas Högberg really had to take a dump.

19:38 – Dealing with the unexpected during live broadcasts.

21:15 – Preparing for a live broadcast.

22:57 – Post-CrossFit Inc. media: being the sole sideline reporter for the 2019 CrossFit Games.

24:34 – Continuing to freelance in the sport of fitness.

27:46 – Predicting the future media landscape of the sport.

31:26 – More than event coverage; it’s about inspiring people.



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Run a Profitable GymBy Chris Cooper

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