Sasha Kone is a 38-year-old mom of two, a horse dentist and also the owner of Endless Mountains CrossFit in Towanda, Pennsylvania, a mountain town of less than 3,000.

Sasha discovered CrossFit after six years of doing functional fitness training with a personal trainer, part of her chiropractor-mandated treatment for low-back pain caused by years of holding heavy horses' heads while she worked. She loved the CrossFit-style training so much that she trained in her barn with jury-rigged barbells made of pipe and sand.

Soon, her buddies started training with her in the barn, and with no CrossFit gyms in the entire county, she decided to affiliate less than a year ago. Though the gym experienced a burst of initial growth, membership plateaued at 30 and she knew she needed help.

That's where Two-Brain came in. With the help of Two-Brain Marketing and the Incubator, Sasha learned to learn from her seed clients, how to place ads and how to develop a lead-nurture and No-Sweat Intro process that turns leads into sales.

Links:

https://www.endlessmountainscrossfit.com/
https://foreverfierce.com/

Contact:

https://www.endlessmountainscrossfit.com/contact
[email protected]

Timeline:

2:49 – From field hockey in Philly to the cowgirl life.

6:01 – Moving to Kentucky to become an equine dentist.

8:12 – How years of lifting horses’ heads led Sasha to fitness.

9:29 – Opening the first affiliate in Bradford County.

12:40 – The early days of Endless Mountains CrossFit: three classes per day and no membership fees.

13:44 – When the fire hose went dry: “I need help.”

17:41 – First lesson from Two-Brain: Learn from your seed clients.

19:43 – Learning to lead nurture.

22:41 – Learning how to have conversations that result in sales.

25:00 – How Sasha went on vacation in her first year of ownership.