The Buyerside Chat

Two Levers to Boost Your E-Commerce Sales | Episode 109


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E-commerce sales feeling stuck?


You’re showing up everywhere - Instagram, TikTok, trade shows, blogs, but it still feels like you’re spinning your wheels and not seeing the return on your effort… you need to hone your efforts.


In today’s episode, we’re chatting how to grow your e-commerce revenue by doing more focused work - and cutting out the extras. 


I’m walking you through the two key areas that actually move the needle in your DTC sales: growing your audience (getting more eyeballs) and optimizing for conversion (making it easier for people to buy). That’s it. That’s the formula. But within that, there are strategies that most product-based businesses are overlooking.


You'll Learn:

  • The 2 key levers that actually drive e-commerce revenue
  • What most brands are getting wrong about blog traffic and conversion
  • The pop-up and email sequence strategy that finally started converting cold traffic
  • How to create sticky, bingeable blog content that builds trust and drives revenue
  • Why meeting your customer where they are is the name of the game to optimize your efforts


Mentioned in this Episode:


Master Pinterest for Product Based Businesses: interview with Pinterest expert Meagan Williamson. Listen to Episode 80 HERE


Uplevel your mindset and your assortment & retail strategy inside Rewired Retail. Join HERE



RESOURCE RECOMMENDATIONS:

Need help with your Email Automations? Check out Email Badassery HERE


Need to optimize your Shopify website and have it start doing more heavy lifting? Checkout Shopify Secrets HERE


Feeling lost with Pinterest?

Check out The Pinterest Marketing Toolkit HERE


Or to dive deep into your Pinterest strategy, get on the waitlist for one of my all-time favorite courses, Pin Potential HERE


**Note: I may make a small affiliate commission from links shared (but know that I always 100% stand behind anything that I recommend!)

LOOKING TO GROW YOUR WHOLESALE BUSINESS?

Retail Pitching👇

1) Get the NEW Buyerside Pitch Kit to help you pitch wholesale buyers with confidence. Get yours HERE


Faire Growth👇

1) Learn what buyers are looking for on Faire. Listen to the FREE private podcast series Unlocking Faire - Get instant access HERE

2) Get my exact growth strategy inside the FREE workshop, The Faire Success Blueprint Watch now HERE

3) Ready to take action and scale on Faire? Check out The Faire Bootcamp


READY FOR NEXT-LEVEL, HIGH-TOUCH SUPPORT IN YOUR BUSINESS?

Join the Rewired Retail Collective Waitlist HERE - a 6-month high-level mastermind for product based businesses looking to scale profitably and intentionally.

(Doors open to limited seats in May 2026)


LET'S CONNECT!

Want to leave a Question to air on the podcast (OR leave a little podcast love note)?

CALL IN TO THE ‘BUYER HOTLINE’ HERE


Website: kristinfishercoaching.com

Instagram @kristinfishercoaching

Contact: [email protected]

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The Buyerside ChatBy Kristin Fisher

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