Second Nature is a weekly podcast about the business of outdoor, action, and endurance sports, hosted by Dylan Bowman and Aaron Lutze.

This week we discuss Steep Life Media's recent acquisition of Ultrarunning Magazine, a recent NYT article about the thriving world of niche print outdoor magazines, and the massive earnings announcement from HOKA and Deckers.

As usual we finish with Brand, Product, Content (BPC) where we leave listeners with a couple fun things to check out.

Links:

• Steep Life Media buys Ultrarunning Mag
• NYT article on print magazines
• Deckers earnings
• Small brands topping the charts in running retail
• Magna (Dylan's BPC)
• Escape Collective
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