By Gary Redmond
Gary Redmond founded his Subscription Box business BusterBox.com in 2016 with no prior business experience (and no money).
After failing for many years, he eventually grew it to over $
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The podcast currently has 49 episodes available.
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Unlock the secrets to skyrocketing your subscription box business! Ever wondered what you need to watch every single day to get progress? I call these your 5 critical marketing KPIs.
Join me, Gary Redmond, as we dive deep into the critical metrics that can make or break your success. We'll start by dissecting your website conversion rate, a key indicator of how effectively your site engages potential customers.
Learn how to craft irresistible offers, streamline navigation, and strategically place call-to-action buttons to convert browsers into buyers.
I'll also share why accurate tracking with tools like Google Analytics is non-negotiable—and why hiring a tech expert could be your smartest investment yet.
Ready to elevate your email marketing game? Say goodbye to your emails landing in spam and hello to higher open and click-through rates.
Discover how to verify email senders, avoid spam triggers, and keep your email lists clean. I'll guide you through creating subject lines that spark curiosity and crafting emails that compel actions. Elevate your strategy even further by running targeted ads with engaging visuals and compelling copy.
With these actionable insights, your subscription box business will not just grow—it will soar to new heights. Tune in for a masterclass in maximizing your KPIs and transforming your business trajectory.
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Ever wondered why your emails aren't converting into sales? Get ready to unlock the secret to email marketing success with me, Gary Redmond, on Unbox the Inbox.
In this episode, we'll tackle the critical role of calls to action in your emails, and why omitting them is like shooting yourself in the foot. From my amusing tale of a client's epic email blunder to the indispensable tactic of the "stealth close" for your content emails, you'll discover how even the subtlest nudge can guide your readers to make a purchase.
Join us as we explore practical strategies to ensure every email you send—whether a hard-hitting sales pitch or a value-packed newsletter—drives tangible results.
Learn how to seamlessly weave product mentions into your content, making each message a step toward your ultimate goal: sales.
Tune in to hear actionable tips that will transform your email marketing and keep your subscription business thriving!
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What if the key to transforming your struggling subscription box business lies in mastering the art of marketing it?
Join me, Gary Redmond, on this episode of Unbox the Inbox as I share my deeply personal and inspiring journey of building BusterBox from the ground up.
You’ll hear firsthand about the emotional and financial hurdles we faced during our first two years, and how a breakthrough in strategic marketing, particularly through email campaigns, turned everything around. Discover how perseverance and a focus on nurturing customer relationships were pivotal in driving our success.
Listen as I celebrate the milestones of our clients who took the bold step to pursue their subscription box ventures full-time by 2024.
Learn the essential frameworks and strategies that can turn your aspirations into tangible results, including optimizing your website, establishing an effective email system, driving traffic, and crafting compelling offers.
Reflect on your own business dreams and evaluate how these proven tactics can help you achieve them. Don't miss out on these valuable insights, and feel free to reach out with any questions or topics you'd like covered in future episodes!
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Have you ever wondered if the inactive subscribers on your email list are silently hurting your deliverability rates?
Join me, Gary Redmond, on this episode of Unbox the Inbox as we unravel the techniques to re-engage those silent subscribers and maintain a top-tier email list.
You'll learn why segmenting your active and inactive subscribers is crucial, and discover how to deploy two powerful automations: a re-engagement campaign for those who haven't opened an email in 60 days, and a critical cleanup process to unsubscribe those who remain inactive after 90 days.
By implementing these strategies, you'll avoid wasting resources on unresponsive leads and ensure your emails reach the people who matter most.
But that's not all! I'm thrilled to announce our upcoming Email Conversion Workshop scheduled for Wednesday, September 4th, 2024. This 90-minute, pay-what-you-want workshop is your golden ticket to mastering email marketing and transforming your emails into high-converting sales tools.
Starting at just one dollar, this session is packed with actionable insights that will elevate your email game. Register now at www.subboxsecrets.com/email-closer and get ready to boost your conversion rates.
I can't wait to share these invaluable strategies with you and see you at the workshop!
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What if you could unlock the true potential of your subscription business by simply shifting your daily focus?
Join me, Gary Redmond, on Unbox the Inbox, where I reveal the North Star concept that every subscription entrepreneur needs to understand for exponential growth.
Drawing from my experience at BusterBox.com and mentoring other founders, I discuss the powerful distinction between growth and maintenance activities.
You'll learn why tasks like customer service emails and social media posts, while essential, don't move the needle as much as targeted ads, compelling offers, and website optimization.
Through eye-opening conversations with clients and firsthand stories, I illustrate how easy it is to get sidetracked by busy work. Discover actionable insights to recalibrate your daily agenda, ensuring that your primary focus is on activities that bring in new subscribers.
If you're serious about scaling your subscription business, this episode is a game-changer. Tune in to make sure that every day you’re aligned with your North Star, driving your business toward real growth and success.
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What if you could lower your customer acquisition costs and boost your sales from day one?
Join me, Gary Redmond, as we unlock the secrets to advertising your subscription box business like a pro.
This episode is your ultimate guide to getting started with a bang, focusing on key strategies such as optimizing your website for conversions, setting up an effective email sales system, and harnessing the power of competitor research using the Facebook Ad Library.
Learn how these pivotal steps can help you capture leads, follow up with potential customers, and create a secondary sales channel that reduces your overall costs.
But that’s just the beginning. Discover the art of crafting high-impact Facebook ads that capture attention and drive results. We’ll discuss building a creative repository, emulating successful competitor ads, and mastering the art of compelling headlines and captions.
Understand how to identify your target audience, leverage limited-time promotions, and utilize social proof to enhance your ads' effectiveness.
Plus, learn the importance of testing multiple ad variations, tracking key performance metrics like click-through rates and cost per click, and continually optimizing based on real data.
Tune in and elevate your subscription box business to new heights with proven advertising strategies.
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Are you ready to turn your subscription business's payday into a goldmine?
Discover one powerful strategy to maximize your sales around the crucial payday period, ensuring you reclaim those lost payments and significantly boost your revenue.
This week's episode of Unbox the Inbox has Gary Redmond sharing actionable insights on how to leverage tools like Subly to retry failed payments and how this simple step helped recover £15,000 in sales just last payday.
But that's not all! Gary dives into the art of reactivation campaigns, offering irresistible deals to lure back lapsed customers, and reveals the magic of targeted SMS blasts using TextMarketer.co.uk.
Learn how sending the right offer to past customers can bring them back in droves, turning a small investment into a substantial return.
Don't miss out on Gary's expert tips and proven strategies to make payday the most profitable day of your month!
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Ready to transform your subscription business with a strategy that gets your messages seen by up to 98% of recipients?
This week on Unbox the Inbox, I'm breaking away from my usual email marketing tips to reveal the powerhouse potential of SMS marketing. Imagine capturing those elusive abandoned carts and converting them into sales with a simple text message.
I'll share step-by-step instructions on how to set up automated SMS messages using tools like Subly and Twilio, and why this method outshines traditional email follow-ups.
Join me, Gary Redmond, as I dissect the intricate details of leveraging SMS for cart abandonment and share our proven success story at BusterBox. You'll learn how to craft irresistible messages and perfectly time their delivery to maximize your conversion rates.
If you're eager to elevate your retention strategies and drive more sales, this episode is a must-listen. Plus, I'll highlight how a small team like ours effectively divides and conquers the workload to keep the business thriving.
Don't miss this chance to harness the untapped potential of SMS marketing!
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Ever wondered why potential customers abandon their carts and how you can win them back?
In this episode of Unbox the Inbox, Gary Redmond uncovers the secrets to capturing these high-potential leads and turning them into loyal subscribers.
Gary shares insider knowledge from his experience at BusterBox.com, explaining the importance of strategically timed email captures and the magic of exit-intent pop-ups.
By the end of the episode, you'll have actionable tips to optimize your signup flow and leverage tools like WisePops to prevent those valuable leads from slipping away.
Join Gary as he explores the do's and don'ts of email marketing for subscription businesses.
He emphasizes why early email capture is crucial, yet cautions against overly aggressive approaches that might deter potential customers. Gary also discusses the effectiveness of exit-intent pop-ups, sharing how a simple "spin the wheel" game can entice visitors to stay and engage.
Whether you're a seasoned entrepreneur or just starting your subscription business journey, this episode is packed with practical advice to help you turn abandoned carts into conversions and grow your email list effortlessly. Tune in and start transforming your email marketing strategy today!
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Ever feel like your email marketing has hit a wall and your subscribers have gone silent? Unbox the Inbox with Gary Redmond is here to help you break through that barrier.
This week's episode reveals a powerful hack that can re-awaken your dormant email list using the legendary Dean Jackson nine-word email strategy.
With my experience as a co-founder of BusterBox and a mentor in the subscription business, I’ll share the ins and outs of this simple yet profound method. Get ready to see how a straightforward, nine-word email can turn unresponsive contacts into eager and engaged leads.
In this episode, I recount a personal success story where this technique revitalized a friend's fitness coaching business. By crafting a highly personalized and concise email, you can cut through the clutter and directly connect with your audience.
I'll walk you through how to implement this, regardless of your email provider—be it MailChimp, ActiveCampaign, or another. Plus, learn how to effectively handle the responses to address objections and close more sales. If you’ve been struggling with engagement, this episode is the game-changer you’ve been waiting for.
The podcast currently has 49 episodes available.
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