What do you want to be when you grow up? For Gen Alpha, the answer might just be: a brand.

This week, we enter the world of the Sweet Sisterhood—a so-called “content house” made up of girls aged 8 to 12 with a combined following in the tens of millions. Think ring lights, sassy videos, and moms-turned-managers. But behind the sequins and smiles is a bigger, messier question: Is this the future of childhood? Will every kid need a personal brand just to survive the job market of tomorrow?

We're talking to Teen Vogue reporter Fortesa Latifi about the rise of child influencers, the growing legislation trying to protect them, and the very real existential dread of parenting in a world where social media clout might just be more valuable than a college degree. From influencer economics to the changing definition of a “job,” we ask: what are we preparing our kids for—and would it be bad for them to unplug?

Read Fortesa's article in Teen Vogue here.

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Ten days. Six bags. One baby screaming about her missing keys, her cell phone and how much she hates shoes and pants. Spring break in Vegas, Zion and Bryce had it all—drunk fairy godmothers in Vegas, kids veering dangerously close to canyon edges, and a toddler who staged daily protests against wearing pants.

These are our lessons learned and a survival guide to chaotic family travel: overpacking regrets, road trip rules, the underrated joy of traveling with another family that you love so damn much, and the parenting power of well-timed candy bribes. Also: how to carry a baby for miles while singing a made-up unicorn song on repeat.

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This week, we're asking the question on the Internet's bitchy lips: is Meghan Markle a tradwife? To get to the bottom of it, I'm dropping in a special crossover episode with Off With Their Headlines where I try to answer that very question.

We unpack what “tradwife” actually means, why Meghan’s branding is smart (not submissive), and how capitalism, feminism, and influencer culture collide in unexpected ways. Plus, a little tea on royal family PR strategy, birth control conspiracies, and—something very unexpected—sneaky Jesus.

🎧 Like what you hear? Don’t forget to check out Off With Their Headlines wherever you get your podcasts.

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Why does Bridget Jones still hit us right in the feelings—decades later? Because she’s all of us. A little messy, a little lost, and still trying to figure it out.

This week, we’re diving into the joy, the grief, the chaos, and the sexy normalcy of the new Bridget Jones movie—and why romantic comedies are finally having a moment again (and thank God for that).

It’s a full-on love letter to the rom-com: from waxing mishaps and mom life meltdowns to why we need more midlife love stories and fewer Katherine Heigl movies.

Author and rom-com scholar Erin Carlson (I’ll Have What She’s Having: How Nora Ephron’s Three Iconic Films Saved the Romantic Comedy) is here to break it all down—with the passion and encyclopedic knowledge only the queen of rom-coms can bring. Plus, a sneak peek at Jo’s next big idea: a romance novel with recipes, grief, and maybe Stanley Tucci in a towel. Yes, please.

Check out Erin's book I'll Have What She's Having here.

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Today I'm dropping an episode of These Packs Puck.

Anyone who's a parent knows how chaotic life with kids can be — but being a professional athlete and a parent comes with its own unique challenges. On their podcast, These Packs Puck, Madison and Anya Packer, professional hockey players and moms-of-two, speak candidly about their life on and off the ice.

This episode happens to feature Jo talking about social media and parenting.

You can find more episodes of These Packs Puck here.

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What happens when your life falls apart—and the Internet is watching?

Jessica Turner had the husband, the kids, the career, and the perfectly curated feed. But when her husband came out as gay, everything she thought she knew about her life, her marriage, and herself shattered. In this raw and deeply honest conversation, Jessica opens up about what it really looks like to rebuild from the ground up—navigating grief, rewriting your worth, dating again, and raising kids with integrity in the spotlight.

Her new book, I Thought It Would Be Better Than This, is a love letter to anyone living through disappointment and learning to write a new ending. Whether you’ve faced heartbreak, grief, or just feel like life didn’t go according to plan, this episode will remind you: it’s not over. You still get to choose what happens next.

Grab Jessica's book I Thought it Would be Better Than This here.

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Most of us think we understand our menstrual cycles. We track them with apps. We count the days. Maybe we even know when we’re ovulating. But what if everything you think you know is either oversimplified—or totally wrong?

And what if the tools you're using to "know your body" are collecting your most intimate data... and selling it?

In this episode, Jo talks with Laura Federico and Morgan Miller, authors of The Cycle Book, about the real science behind your cycle—and the avalanche of misinformation being spread by influencers who have no business talking about hormones. From raw meat diets to cycle syncing with moon phases, social media is full of bold claims and bad advice. This conversation cuts through the noise.

You’ll learn:

This isn’t about becoming a hormone expert. It’s about getting real information, trusting your own body, and unlearning the junk we’ve all absorbed from magazines, apps, and wellness influencers.

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Online spaces and societal expectations are radicalizing young boys at an alarming rate. The haunting TV drama "Adolescence" depicts a 13-year-old boy arrested for murdering a female classmate—a fictional story that reflects real concerns about how toxic internet communities are shaping vulnerable minds.

Reverend Angela Denker, author of "Disciples of White Jesus: The Radicalization of American Boyhood," offers a nuanced perspective on two painful truths: white boys and men are both dangerous and struggling. While making up the majority of mass shooters in America, they also die by suicide at higher rates than any other group. The vacuum of positive masculine content in progressive spaces has pushed boys toward extremist corners of the internet like Andrew Tate's rhetoric.

As both a pastor and mother of two boys, Denker provides insights into how Christian fundamentalism, the internet, and traditionalist gender roles contribute to male insecurity and violence. She challenges listeners to see themselves in destructive patterns to begin healing and offers hope through stories of men who have escaped radicalization.

This isn't just about danger and struggle—it's about hope and solutions for creating healthier masculine identities for the next generation.

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You've earned the degree, landed the job, and crushed your first assignments—so why aren't you moving up? The shocking truth: it's not you, it's the system. "For every 100 men at the entry level that get that first big promotion, only 81 out of 100 women make the same leap." Join us as McKinsey senior partner Lareina Yee, co-author of "Broken Rung," reveals why the first step on your career ladder might be sabotaging your entire professional journey—and what you can do about it.

Our guest, a McKinsey senior partner and co-author of "Broken Rung," shares startling insights about this persistent issue that has remained stubbornly unchanged over the past decade. Learn the warning signs that you might be stuck on this broken rung and discover tactical strategies to actively manage your career from day one.

The conversation explores:

With 12 million occupations expected to shift and change by 2030, this episode offers essential guidance for women at any career stage—whether just starting out or pivoting industries. Discover why success isn't a solo act and how building strong networks with both mentors and sponsors can make all the difference in navigating today's rapidly evolving workplace.

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In this deeply personal episode, we sit down with extraordinary mountaineer Melissa Arnot, whose achievements include multiple Everest summits including one without supplemental oxygen. But this conversation goes far beyond climbing mountains.

Melissa's new book explores the universal struggle many women face: never feeling like we're enough despite accomplishments that prove otherwise. From her tumultuous upbringing to becoming an elite mountain guide while balancing motherhood and relationships, Melissa shares her journey of overcoming the relentless inner critic.

This raw, honest discussion resonates with anyone who's ever felt inadequate despite "doing all the things." Like the bestseller "Wild," this isn't just a story about outdoor adventure—it's about discovering what it truly means to be enough in a world that constantly demands more.

Join us for a powerful conversation about self-worth, impostor syndrome, and finding peace with who we are rather than what we achieve.

Learn more about Melissa and get Enough here.

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