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Getting referrals after a presentation isn't always easy, but a new tool called TALKADOT is a game changer. Mark and Darren talk with professional speaker and TALKADOT co-founder Arel Moodie about his own speaking journey and the power of TALKADOT to get referrals and grow your business. Arel also shares principles for building relationships with prospects and creating a win/win/win for you, your clients and your audience.
SNIPPETS:
• Leave an indelible mark on people's souls
• Always elevate your audience
• Be clear on the problem you solve
• Don't show up, blow up and giddy up
• Focus on a singular idea and build your speech around it
• The money is in your e-mail list
• The secret to speaking success is to consistently be top of mind
• Plant seeds today to serve your future self
• Your job is to make your audience remember you; use keywords
• Add a call to action to every e-mail and newsletter
Mental Health. Suicide. Comedy. Those topics don't seem to flow seamlessly together…unless you're talking with 10-time TEDx speaker and comedian Frank King. Darren and Mark have a heart-to-heart with Frank, as he reveals his techniques for addressing such a tough topic, including vulnerability and humor. He also shares sage advice for securing, preparing and presenting TEDx talks. This powerful conversation delivers emotional and inspirational information that will help you to deliver an unforgettable presentation.
SNIPPETS:
• Find your idea worth spreading
• Avoid bringing too many ideas
• Don't say too much about too many ideas
• Sell your idea in 90 seconds or fewer
• Be passionate about your idea
• Your title and subtitle must contain a 'hook'
• Stand in your truth
• You can't be inspiring if you aren't inspired
• Use funny, personal stories instead of jokes
• Making people laugh prepares them for your next serious point
Your presentation is over, you've delivered great content, and you've served your audience well. But is there a way to add value IMMEDIATELY? Darren and Mark discuss the concept of CORRIDOR CONVERSATIONS…how getting an audience to continue engaging and interacting with each other can provide added benefit.
SNIPPETS:
• Ignite corridor conversations
• Use stories as conversation-starters
• Invite attendees to ask: What's the problem, and what story has the solution?
• Create questions that spark conversation
• Hang around to gauge the impact
• Debrief corridor conversations in your post-event call
• Arrive a day early to learn what questions will spark conversation
• Add stimulating questions to a slide
• Follow up before the end of the event when you can
“To be unforgettable, you must have calluses on your head and your hands.” So says Dr. Jeff Magee, one of the world’s foremost leadership and marketing strategists. In a brutally honest conversation with Mark and Darren, Dr. Magee opens his treasure trove of wisdom and passionately reinforces the value of solid content.
SNIPPETS:
• People pay for your wisdom
• Make sure your content stands up
• What are your calluses on your head and your hands?
• Play the student
• Ask: “How can I become better?”
• Knowledge isn’t enough; learn the craft of rhetoric and speaking
• Your presentations come from your history; search your mind’s archives
• How will your audience be different on Monday morning?
• Make time to think
• Provide content that meets people where they are mentally
How do you communicate a message of LOVE in a highly competitive, fast-paced, results-driven corporate world? Mark and Darren get the answer to this question…and many others…from Joel Manby, former CEO of SeaWorld who was also featured on an episode of ‘Undercover Boss.’ He shares lessons learned about customizing presentations, revealing failures and sharing a message of love. Applying his practical but powerful techniques will help any speaker to deliver an unforgettable presentation.
SNIPPETS:
• Clearly identify your audience demographic
• Tell stories to which your specific audience will relate
• Truthfulness and authenticity are critical
• Opening with a ‘life turning point’ story is very effective
• Take your audience to your low point or nadir
• People connect more with failure than with success
• Be passionate and share the angst in your soul
• Select stories to connect, identify principles to teach, share an action to take
• Develop your personal style
• Make sure your core idea connects with your audience
No two audiences are alike, so how can you ensure that you connect with every audience, especially when you deliver the same presentation frequently? Darren and Mark share personal experiences as they talk about ways to connect with every unique audience, keep your presentation fresh, and get glowing testimonials.
SNIPPETS:
• Every audience is different
• We are 100% responsible for our connection with the audience
• Interview audience members in advance
• Identify and honor the company’s ‘patriarch’ and ‘matriarch’
• Identify and edify NEW employees and team-members
• Invest extra effort to find out what resonates with each audience
• If you’re not connected your audience feels neglected
• Stay connected; you won’t be rejected
Did you know that there are world class techniques embedded in the structure of speeches and stories? Today Mark and Darren discuss several of these techniques, which, when applied, can make your next presentation unforgettable.
SNIPPETS:
• Never devalue the power of a well-told story
• Assign names to your characters
• Provide at least one physical characteristic
• Give the audience a reason to emotionally connect with the main character
• Show characters’ ‘BEFORE’ condition (body language, emotion, demeanor)
• Make the main character ‘likeable’
• Apply the ’Rooting Principle’ – make the audience WANT to support them
• Show the character ‘AFTER the Disaster’
• You don’t need expert feedback to understand emotional impact
After your presentation, an audience member tells you that you said something that offended them. What should you do? What should you say?
In a candid, vulnerable conversation, Mark and Darren hear first-hand from speaker, business leader, entrepreneur and grandma Margaret Page as she shares her faux pas, and her journey to redemption. Margaret offers sage advice to help any presenter avoid offending their audience, and to recover if they do.
SNIPPETS:
• If you offend, don’t make excuses
• Listen to your audience
• Don’t place blame elsewhere
• Accept responsibility
• Learn from the experience
• Make amends. Ask “How can I make it right?”
• See through your audience’s eyes
• Learn taboo topics and be open to diverse life experiences
• Look for commonalities, but never disregard cultural differences
• What would a leader do? Be a role model
Unforgettable presentations have FOUR basic, core elements and today Darren and Mark drill down on CORE 3: HUMOR and CORE 4: DELIVERY. Learn how to use humor well and deliver with impact…to be unforgettable.
SNIPPETS:
• Humor is a key to engagement; they work together
• The problem is funny; the solution is serious
• Find the audience’s frustration
• Comedy cuts down; humor lifts up
• Use appropriate humor
• Intention is part of delivery
• If you’re in your head, your emotions are dead
• Take your time at key moments.
• Pause to let the audience reflect
• Bring your personality to every presentation
Unforgettable presentations have basic, core elements that help to make them unforgettable. Today Darren and Mark discuss CORE 1: CONTENT & STRUCTURE as well as CORE 2: STORIES. Their principles will set you on the path to delivering your unforgettable presentation.
SNIPPETS:
• The CORE 4 lay the foundation of your presentation
• Use a strong structure on which to hang your presentation
• Strong structure makes your presentation digestible and unforgettable
• Choose content that serves the audience best
• Visuals and stage use should reinforce your presentation’s structure
• Stories are the heartbeat of your presentation
• Stories should pique curiosity
• Stories must elicit emotion
• Stories should include emotional shifts
• Well-told stories deliver ‘moments’ in your presentation
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