In this episode, we explore the question of when the marketing process stops. We challenge the idea that marketing only happens before a client books and emphasize the importance of continuous marketing. We discuss the marriage of sales and marketing and debunk the misconception of being "salesy." Instead, we highlight the significance of focusing on the client's needs and offering personalized service. We delve into post-booking or backend marketing, which involves building relationships, having conversations, and targeting specific clients with upsells that enhance their vacation experience. We emphasize the need for individualized, conversational, and relational marketing strategies, rather than relying solely on email sequences. We use examples from Disney and Universal to illustrate the concept of backend marketing and offer tips for creating a backend marketing strategy. Ultimately, we emphasize that marketing should never stop and that continuous marketing efforts contribute to increased sales, client satisfaction, and business growth.