In this insightful episode of The Floral Hustle podcast, Jen welcomes special guest Franceska, widely known as “The Hotel Florist.” Franceska shares her journey from corporate burnout to building a sustainable and profitable floral business through recurring hotel contracts. She explains how florists can explore revenue streams beyond weddings and daily flower orders, especially by partnering with hotels and other high-end corporate clients.

Whether you’re a florist eager to boost your income, find financial stability, or simply avoid the wedding season grind, this episode reveals how to approach the hotel industry with confidence. Discover the potential of building a high-value, recurring revenue model and learn actionable steps to get started in this niche.

Topics Covered:

• Franceska’s Journey - From Dubai to Dallas, hear how Franceska transitioned from corporate life to a flourishing floral career, ultimately creating “The Hotel Florist” and establishing herself in the hotel and luxury space.
• Recurring Revenue for Florists - Why relying solely on weddings can limit your income potential, and how regular contracts can transform your floral business.
• Mindset Shifts for Success - Both Jen and Franceska dive into how trauma, confidence, and the willingness to redefine success contribute to business growth.
• Understanding Hotel Contracts - Tips on approaching hotels, speaking to decision-makers, and creating mutually beneficial relationships.
• Profit First Approach - How implementing the Profit First method can ensure a healthy cash flow and prevent burnout for florists.
• Actionable Steps to Begin Working with Hotels - Franceska shares practical first steps for florists to start pitching their services to hotels, including identifying potential clients and creating strong initial proposals.

Key Takeaways:

1. Think Beyond Weddings: Weddings are wonderful but shouldn’t be your sole revenue stream. Consider recurring hotel or corporate contracts for stability.
2. Mindset Matters: Address past limitations and step into an empowered, growth-oriented mindset to attract high-value clients.
3. Profit First: Learn to manage cash flow with the Profit First method and take home consistent profit, even in a fluctuating industry.
4. Network with Confidence: Don’t be afraid to reach out to hotels! Francesca explains how to approach general managers with confidence.
5. Scale Efficiently: Building long-term corporate partnerships can help you scale your business sustainably and free up time for what matters most.

Resources Mentioned:

• The Hotel Florist Instagram
• Profit First by Mike Michalowicz

For anyone who wants to sign up for Novo use this link for $40 free cash: https://onboarding.novo.co/signup?referral_code=FranceskaMcCaughan&first_name=Franceska

SurThriving Memoir on Amazon: amzn.to/4aGCG1t

Hotel Florist Profit Method Best Selling Book on Amazon: https://amzn.to/3YRrs7Q

Join my free masterclass on How to Start with Hotels on November 10th, 11th and 15th: https://webinarkit.com/webinar/registration/67237449169d9ea21b8c6e0d

PROGRAM LINKS: 
Starter Challenge: https://www.thehotelflorist.co/offers/kJfYujU8?coupon_code=WELCOME90 
Starter Challenge Holiday Edition: https://www.thehotelflorist.co/offers/oeK7zwBr Petals to Profit, 6 Week Consistent Income System: https://www.thehotelflorist.co/petals-to-profit 
The Hotel Florist Starter Kit: https://www.thehotelflorist.co/starter-kit The Hotel Florist Profit Method (doors open November 10-16, 2024) so email us to get on the list: hello@thehotelflorist.

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