Join the Rooted in Retail Mastermind: Resilient Together

--
In this episode, Lisa Bach, a passionate leader in book publishing and the gift industry, shares insights on how retailers can boost their offerings with curated book collections. From her early retail days to becoming a leader in the book-gift community, Lisa reveals why books are the perfect addition to any store’s product mix.

Discover key trends, how to cater to niche audiences like men’s gifting, and what makes certain books stand out in retail spaces. 

[1:10] Introduction to Lisa Bach
[2:34] Lisa’s journey in retail
[4:29] Shifting to the sales side of the gift industry
[7:16] Why independent retailers should add books to their product mix
[12:11] Key trends in the book and gift community
[14:31] Curating books for men’s gifting
[18:35] What makes certain books stand out in gift shops?

---
Get all of the resources in our show notes - https://rootedinretail.com/episodes/unlock-the-power-of-book-publishing-in-gift-retail-with-lisa-bach/

Join the Rooted in Retail Facebook Group to continue the conversation

Join our newsletter for all the latest marketing news for retailers

Show off your super fandom by getting your Rooted in Retail Merch!