John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.

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0:00 Intro

0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts

6:50 Decline in new customers

13:27 Strategies recommended by John

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