Today we’re joined by Connor Dault, CMO of Grüns, to talk about his move into the company, how he got up to speed, and the steps he took to work effectively with a team that was already performing at a high level.

We cover his onboarding approach, how he finds quick wins without disrupting existing success, and how Grüns spots opportunities by pairing customer feedback with cultural trends. Connor breaks down their persona-based marketing strategy, balancing cohesive messaging with high testing velocity, and deciding when to quietly test versus go all-in on a new idea.

He also shares the approaches that drove early growth, from Meta advertising to retention-focused customer experience, and the channels now driving scale, including CTV, YouTube, influencer partnerships, and closer cross-team alignment.

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If you enjoyed this episode, check out Episode 49 when Connor Dault was first on the show - How Digital Product Fuels DTC Growth with Connor Dault

Chapters

00:00 Introduction

07:22 Onboarding and Team Dynamics in Marketing

15:15 Building Cohesion Across Marketing Strategies

23:12 Navigating Brand Messaging and Consumer Engagement

35:09 Tactical Approaches to Marketing Campaigns

38:15 Strategic Hook Development

41:47 Testing and Personalization Strategies

44:41 Seasonal Marketing and Campaign Planning

48:31 Growth Strategies and Revenue Bands

51:51 Unlocking New Marketing Channels

01:04:52 Innovative Projects and Measurement

01:10:23 Leadership and Feedback Culture

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