Brendan McAdams, sales coach, author of Sales Craft, and founder of Kiinetics, joins us to drop serious knowledge on what it takes to succeed in health tech sales. With deep B2B expertise and a sharp focus on early-stage startups, Brendan works with founders and commercial teams to land enterprise clients, close complex hospital deals, and avoid the costly sales mistakes that kill momentum.

This episode is your roadmap for transitioning from traditional medical sales into the fast-paced, high-stakes world of health tech. Brendan breaks down how to navigate hybrid sales environments, how to think like a founder when you're selling, and why success today requires more than just clinical knowledge, it demands strategic thinking, empathy, and execution.

We dive into the art of the consultative sale. Brendan shares how to lead with curiosity, engage buyers without pressure, and know when to walk away. It's not just about closing deals, it's about building trust, long-term relationships, and referenceable revenue that makes or breaks early-stage startups.

You'll also hear why sales is more like a sport than a job. From staying sharp in solo roles to handling rejection with poise, Brendan offers tactical advice on staying motivated and leveling up your game. Plus, we explore how platforms like Expertscape are changing the way we think about clinical expertise and marketing in health care.

If you're in medical sales and thinking about breaking into health tech, or if you're already there and want to scale faster, this episode is packed with straight-up gold. Brendan brings the clarity, the playbook, and the mindset shift you need to sell smarter, lead better, and grow faster.

Connect with Brendan: LinkedIn

Connect with Me: LinkedIn

Love the show? Subscribe, rate, review, and share! Here's How »

Want to connect with past guests and access exclusive Q&As? Join our EYS Skool Community today!