Service Design Show

Unlocking the power of beautiful questions / Warren Berger / Episode #131


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If you're asking really good questions, you're going to get better results.
This is a quote from the conversation with Warren Berger. Warren is the author of The Book of Beautiful Questions.
Definitely one of my favorite books from 2021 that I'm sharing left and right.
So I was really excited that Warren agreed to come on the Show and share his thoughts with us.
Of course we address a lot of questions during this episode. Here are a few of my personal highlights:
* How do we bring more and better questions into our own practice?
* How can we build an appetite for questioning with our (business) leaders?
* And how can we help people transition from only asking how questions to also ask the why questions?
I think the challenge many service designers face is that companies see a conflict between asking better questions and getting things done.
Well, if you find yourself in this kind of environment then this episode has tons of practical advice on how you can make progress.
During the episode we announce a small contest where you get the chance to win a signed copy of Warren's book! So make sure you stick around till the end.
Enjoy the conversation and keep asking better questions :)
--- [ CONTEST ] ---
You can win a signed copy of Warren's books!
To participate in the contest leave a comment on this video where you share the name of the book to which The Book of Beautiful Questions is a follow up.
The contest closes on September 16 2021 11:59pm (GMT) so make sure you submit your entry on time. If you're the lucky winner please make sure to respond to our message within 24 hours. When you fail to do so we'll pick a different winner.
--- [ GUIDE ] -—
00:00 Welcome to episode 131
04:45 Who is Warren
08:15 60 second rapid fire
11:00 How it all started
17:30 What makes a question beautiful
25:00 Why should we care
27:45 What's currently missing
33:00 Brining questioning into design
39:00 Getting organisations to ask more questions
45:30 Questions have to be everywhere
51:30 What makes it so hard
56:00 From how to why questions
1:00:30 Make questioning part of your brand
1:02:45 Words of advice
1:04:00 Book giveaway contest
1:05:15 Final thoughts
--- [ LINKS ] ---
* https://amorebeautifulquestion.com/
* https://www.linkedin.com/in/warrenberger/
* Good Thinking (book) - https://amzn.to/3t98g3R
* Humble Inquiry (book) - https://amzn.to/3gRqKkm
* The Splendid and the Vile (book) - https://amzn.to/2WNsYKR
--- [ SELLING SERVICE DESIGN ] ---
Learn how to get buy-in from clients, managers & CEOs, into your work as a service designer without wearing a suit.
>>> https://servicedesignshow.com/selling
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