Think social media's rigged? You’re not wrong. In this episode, we sit down with content strategist and podcast host Michael Sartain to unpack the real rules of engagement on platforms like YouTube, Rumble, Twitch, and TikTok—and how to use them to scale your brand without getting banned or buried.

We dive into the art of the livestream, the reality behind shadowbans, and why some creators (and messages) get throttled while others explode. Michael breaks down viral content strategy, the dark side of affiliate growth models, and what actually converts when you’re selling high-ticket offers. Whether you're building a podcast, coaching business, or content machine, this episode pulls back the curtain on monetization, algorithm myths, and how to create content that lasts.

If you're building in public—or planning to—this one’s a playbook.

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