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Michelle Covey is the Vice President of Commercialization at GS1 US, where she designs programs that help businesses grow through product identification and data communication standards.

00:00 UPC Code LIVE Q&A with GS1 Expert Michelle Covey
00:57 What is GS1
02:32 Why GS1 is "The One" for barcodes
04:46 Issues outside Amazon
05:59 First digits as the identifier to the organization
09:08 Transferring GS1 UPC from one company to another
11:29 Purchased UPC codes shows ownership belongs to another company
12:14 What happens after GS1 expires
13:30 GS1 product offerings
15:17  Difference between and EAN and UPC
18:04 How GS1 generates barcodes
19:11 UPC codes from third party websites
21:01 Incorrect UPC
23:28 Insurance on the status and longevity of the barcodes
24:00 GS1 expiry date
25:57 The GS1 website
29:03 Saving money on barcodes

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