Good Content with Shannon McKinstrie

Use Customer Insights to Create Reels That Attract and Convert


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What are your customers really telling you? If you did last week’s homework (go back to episode 52 if you missed it!) you should have some great market research right now. In this episode, we are going to put it all into action with two viral reels prompts: "POV: You find/found" and "Not to be dramatic". Our goal is to attract and convert, so we’ll walk through examples of how to showcase your feedback and testimonials, pairing them with simple B roll and text for reels you can create in a matter of minutes. 

In this episode we’ll be covering:

  • How to put these two viral reels prompts into action with tons of examples!
  • Creating connection through stories and experiences to attract ideal customers and make sales. 
  • Making sure that clients and customers feel seen and heard in your content. 
  • How client stories and testimonials can offer new insights in how your product or service is used or perceived.
  • Using visual storytelling for showcasing products and services. 


Other episodes you might have missed:

  • Episode 010: Turning Testimonials into Engaging Content for More Sales
  • Episode 016: Overcome Social Media Overwhelm with Timeless Marketing Strategies
  • Episode 038: How to Make ChatGPT Work for Your Business (and Three Prompts to Get You Started)
  • Episode 052: You’ll Want to Start Using This Brilliant Marketing Strategy


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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