Brian Zimmerman's ARM (average revenue per member, per month) is more then $300—and those are lockdown numbers.

What's his secret?

He does a lot of cool stuff, but perhaps the most effective for boosting ARM while getting clients results is his hybrid package: a combination of group classes and personal training designed to give clients the best of both worlds.

Here's how it works.

Links:

Forever Fierce
Two-Brain Programming
"How to Run Specialty Courses Every Day of the Year"
Free Tools

Timeline:

1:37 – How Brian beat $300 in ARM in December.

3:24 – Listening to seed clients to develop high-value services.

5:54 – What Brian charges for hybrid services.

7:36 – How hybrid services improve client retention.

9:26 – Hybrid packages provide more opportunities for coaches, too. 

12:00 – Pitching the program to clients.

16:03 – Providing accountability.

19:12 – Why Brian developed an internal marketing role.

25:07 – Using speciality programs to drive up ARM.

28:07 – The first thing you should do if you want a higher ARM.