Live from the Shaker Green Room at RecFest USA, Chad & Cheese corner Audra Knight, the employer branding wizard at Foundation Medicine, to spill the tea on how companies can stop being boring and actually build a brand people care about. Audra preaches the gospel of internal communications, because apparently, it’s not enough to just have a logo and a “We’re Hiring!” post on LinkedIn.

She dishes on the art of getting your employees to share their stories without bribing them (much), making your company seem like a place where people want to work—not just survive. Audra also marvels at the endless buffet of fancy branding tools out there, hinting that maybe picking the right ones is better than throwing spaghetti at the wall.

Her secret sauce? Tailoring messages to different roles like a personal shopper for job seekers. Oh, and she’s not here for performative diversity—she’s all about the real deal. Because in employer branding, authenticity isn’t just a buzzword—it’s the only thing standing between you and a talent drought.