Is Pinterest still relevant in 2025? Spoiler alert: Absolutely. In this episode, Laura sits down with Elaine Timms, Pinterest strategist and founder of Elaine Timms Creative, to break down why Pinterest is not just for recipes and wedding inspo anymore. From evergreen content to search-based visibility, Elaine shares how service-based entrepreneurs (yes, even if you're not “Pinteresty”) can use the platform to drive website traffic without dancing on Reels or chasing trends.

Whether you’re a content creator, coach, artist, or entrepreneur, this episode will help you see Pinterest in a whole new light.

In this episode you will hear: 

[01:20] Meet Elaine: Pinterest strategist & agency founder who helps women-led businesses leverage evergreen content

[03:22] Who’s on Pinterest? (Spoiler: it's your ideal client!)

[04:41] Can service-based businesses succeed on Pinterest? Elaine says YES—and tells you how

[06:08] Why Pinterest is a traffic driver (and how it differs from social media)

[07:58] Laura shares her own Pinterest strategy for This Mother Means Business

[10:41] What you need before investing in Pinterest (funnels, CTAs, content...)

[13:05] Pinterest is a long game: Elaine explains the timeline for growth

[15:40] How often should you be pinning? Elaine’s advice on consistency

[17:07] Best content to pin (Hint: it’s still blogs—but not the ones you remember from 2010)

[18:21] Elaine’s journey: from SEO dabbling to selling a mom blog and launching her agency

[22:26] Where most businesses go wrong with Pinterest (keywords!)

[23:42] Is AI helpful for Pinterest? Elaine’s honest take

[24:38] Balancing business and motherhood: why Elaine chose sustainable growth

[27:29] Pinterest = low lift marketing. No comments, no DMs, no burnout

[28:10] How to connect with Elaine (newsletter, consult calls, and more!)

Elaine's Links:

Instagram: https://www.instagram.com/elainetimmscreative/

Website: https://elainetimms.com/

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok