The power of video content can not be underestimated to build your brand and make an impact. YouTube is one of the world’s largest search engines and presents a real opportunity to potentially reach a whole new audience. Learn how you can scale your messaging and really highlight thought leadership content. The key moments in this episode are: 00:00 Introduction 03:13 What is a video podcast? 07:00 YouTube Video Podcast vs YouTube video vs YouTube Live vs YouTube Shorts 10:59 How does a video podcast grow a business or personal brand? 22:51 What do I need to get a video podcast started? 26:48 Zach’s tips for what makes a great video podcast. Connect with Zac Mitchem on LinkedIn - https://www.linkedin.com/in/zachmitchem/ ABOUT MICHELLE J RAYMOND Michelle J Raymond is an international LinkedIn B2B Growth Coach. To continue the conversation, connect with Michelle on LinkedIn and let her know you are part of the community of podcast listeners. Connect with Michelle J Raymond on LinkedIn - https://www.linkedin.com/in/michellejraymond/ B2B Growth Co offers LinkedIn Training for teams to build personal and business brands and a LinkedIn Profile Recharge service for Founders/CEOs. Book a free intro call to learn more - https://calendly.com/michelle-j-raymond/book-an-intro-call-15mins

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