Selling your products and services is more competitive than ever in today's market, which means that we need to sharpen our tool set, our mindset, and our skill set in order to dominate in our space.

When we think about leading our niche, we need to think "exterior" --the outside layer of the business, or how we position ourselves and how customers see us. When we think of the ideal customer we want to close, shouldn't we also exhibit those same traits?

Be the customer you want to attract and don't take anything less than who you are!

(1:15) "Do you know that there is an energy to a voicemail that you leave that can impact whether or not they call you back?"

(4:30) "If you want to change the type of customers you attract, then start being the change yourself. Look at whatever it is that you have been hesitating around or inconsistent with, that maybe you haven't taken ownership of and begin to make the shift inside first."

(5:50) "Make sure that what you are doing on the inside of your company is exactly what you want to see happening on the outside of your company when they are dealing with you."

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