Many companies start out in this world as side hustles. We know that one idea has the potential to blossom into something amazing - but it's the step in between that we aren't often considering.

At the beginning, we think about the look, the brand, and making a splash in the industry but really, it's the 'unsexy' things that truly make the business.

Life coach, bestselling author and side hustle expert, Susie Moore, is breaking down the basic principles that are truly what will take your startup to the next level.

(2:41) "I think there are a few things that define a great start-up and a great business and often they are the 'unsexy' things. Often when we think about a business and having a cool brand and making a slash, we think it's all about how we look or how everything is presented.... how glossy it is. However, I think some of the basic principles of having a successful company and running a great business is managing your margins….and sustaining the test of time." --Susie Moore

(6:55) "It does vary based on if you have a product-based business, you know how big your team is and so forth. Sometimes there can be some upfront costs but you want to be keeping at least half. So for every dollar that you make, you want to be keeping 50 cents. Remember there are taxes, life, and everything! So if you are spending $10K on something you want to making $20K at least."--Susie Moore

(15:27) "The premise of the book is how and why to start a side hustle right now. I'm mainly speaking to the people who I used to work with, the people I know, the people who come to me for coaching. The people who come to me just generally in life who want to talk because they hate their job, they feel stuck and they don't feel like there is another way. I know that side hustling is such a WIN-WIN situation in your life." --Susie Moore

Get a hold of Susie's new book What If It Does Work Out?: How a Side Hustle Can Change Your Life sold anywhere books are sold!

Connect with Susie:

https://susie-moore.com

https://www.facebook.com/susiemoore.writer

https://www.instagram.com/susie.moore/

@susiemoore

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