If you're interested in brand messaging — what we've been talking about on the podcast for the past couple of months — voice of customer (VOC) research is something you're also likely quite curious about.
 
But what is VOC research, how do you get it, and more importantly, how do you use it in your business?
 
In this episode, I interview brand voice expert Melissa Payne and we cover everything you're wondering about voice of customer research and how it relates to all the brand messaging work you've been doing in your business.
 
 Mentioned in this episode on voice of customer research:

• The series on Customer Experience we just did on the podcast
• Melissa shared the most recent French provincial recipe she's tried.Chicken breast with orange tarragon sauce
  Lyonnaise potatoes
  and creamed leeks
  (If you're having trouble accessing the links, make sure to come over to erinollila.com/podcast for clickable links)

Get to know Melissa better
Melissa Payne (she/her) is maybe the most meta copywriter in the universe: a copywriter for copywriters. As a brand voice, quiz strategist, she helps copywriters and introverted women in business create wild brand love with evergreen quizzes, email sequences and jaw-meet-floor Brand Voice Maps that uncage your true brand voice.
 
She moonlights as a VOC researcher for other cool copywriters and they love it. Melissa has worked with A-list copywriters like Prerna and Mayank Malik of Content Bistro, Eman Ismail and Bree Weber. For more on Melissa Payne, and to learn more about her ethical stance, Brand Voice Cartography and Obsession Oracle quiz packages, stop by her website: storyscoutdigital.com.
 
Learn more about Erin Ollila
 
As always, you can read the full show notes at erinollila.com/podcast

Reach out to continue the conversation: https://erinollila.com/podcast and https://instagram.com/erinollila

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