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It wasn't so long ago that clothing retailer Lululemon was on top of the world, as people looked for comfy clothes because they weren't going anywhere anyway. 

But as return-to-office mandates get fired up in earnest, and those on the bad end of surging layoffs find themselves less interested in buying clothes, the effect is hitting Lululemon hard. That sent shares into a nosedive, down 46% since the beginning of the year.

However, Lululemon's greater challenge lies not in external factors but in something more internal. The company has made errors on product categories, struggling to choose between catering to a larger group of customers with more categories or sticking to a smaller, easy-to-define consumer base.

主播：周邦琴Albert
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