Join us in D.C. for our free CREATE Roadshow on Oct. 17!

 

In this episode of Take-Away with Sam Oches, Sam talks with Jill Raff, a customer experience strategist and expert in building strong company cultures. Raff, whose family was among the earliest McDonald’s owner-operators, believes in leveraging the employee experience to improve the customer experience. She joins the podcast to talk about what makes a strong company culture, what employees really want from the companies they work for, and how you can go about giving that to them.

 

In this conversation, you’ll find out why:

• Your employees should take ownership of their roles and the business’s success
• Start on culture by clarifying your core values and mission — and make them specific
• Your culture has to be top-down, but also bottom-up
• Your employees want to feel like they’re contributing to something bigger than them
• Money is not the No. 1 priority for your employees
• Mine for gold from within your company before you recruit externally

Have feedback or ideas for Take-Away? Email Sam at [email protected].