To wrap up this series on strategy, there is no need for a strategy and systems and improvement unless there is something that we want. In my conversation with Seth Godin talking through the messages in his new book, This Is Strategy: Make Better Plans, as he focused on marketing, he said there are 3 things people want. Which means, they are the same three things we want. I found it to be a needed reminder as I try to serve an audience, and…I am an audience, for the world. I’ll take you through them in a moment.

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