Good Content with Shannon McKinstrie

We All Start at Zero: Embrace Storytelling to Connect with Your Community


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Let’s discuss the core of what makes social media engagement powerful: storytelling. Fresh off Taylor Swift's Era's tour stop, I'm reminding you how storytelling can transform your social media strategy. We'll explore why Instagram remains a storytelling app, the magic behind Taylor Swift's fan connection, and practical steps for incorporating storytelling into your content. We’re talking actionable tips on taking your audience behind the scenes and building a loyal community. Whether you're documenting your day or sharing personal anecdotes, storytelling is your key to relatable and engaging content. 

In this episode we’ll be covering:

  • Analyzing how artists have used social media platforms to connect with fans.
  • Tips for establishing your own daily Instagram Stories strategy.
  • Building a community from scratch, because we all start at zero.
  • How storytelling and connection are key elements for creating good content.
  • Exercises you can try to get started telling your own stories.


Other episodes you might have missed:

  • Episode 001: The Key to Creating Good Content for Social Media Growth
  • Episode 004: Understanding and Meeting Your Audience's Emotional Needs
  • Episode 007: Relatability in Everyday Content with Instagram Stories and Reels
  • Episode 008: Creating Content That Starts a Conversation 
  • Episode 027: Let Your True Personality Shine


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Good Content with Shannon McKinstrieBy Shannon McKinstrie

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