Meet Shanna.  She’s the Vice President of Customer Experience at Classy, a GoFundMe affiliate. She’s helping nonprofits stay strong amid election-year noise 🗳️ Even during election years, charitable giving has increased in 8 of the last 9 cycles 📈 Nonprofits need to know how to maximize fundraising dollars, even if not directly linked to election causes. Tune in to discover key strategies to keep your fundraising strong even when emotions are running high and mailboxes are overflowing 📬

💡 Learn

• Tone-setting and myth-busting 
• Fundraising Best Practices During an Election Year
• Using storytelling to stand out in a crowded, noisy space

Today’s Guest
Shanna Birky, VP of Customer Experience, Classy

For more information + episode details visit: weareforgood.com/episode/543.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
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Meet Nicholas. He’s a former international soccer player turned serial entrepreneur and servant leader⚽ He’s found his passion in social impact work and is all about building businesses that tackle real-world problems. He founded and serves as the Executive Director of Fleece & Thank You, a nonprofit that provides psychosocial support and programs to children in the hospital. In this episode of "How It's Built," Nicholas shares how mapping donor journeys with intention has transformed their nonprofit🗺️ From listing all touchpoints to prioritizing a core welcome series, he walks us through practical steps to personalize the donor experience. Tune in to hear how you can adapt this modern framework for your org✨

💡Learn

• The Impact + Case for Building Modern Donor Journey
• The Playbook: 5-minute Fundraising Asks
• Pro Tips + Lessons Learned

Today’s Guest

Nicholas Kristock, Founder + Executive Director, Fleece and Thank You and Founder + CEO, KindKatch

For more information + episode details visit: weareforgood.com/episode/542.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
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Meet Maya. She’s a kindness champion, mental health advocate, and thoughtful human, and she’s obsessed with thank you cards💌She’s the president of Thoughtful Human, an eco-friendly greeting card company. These unique cards, founded by Ali O'Grady in 2017, plant seeds of empathy, offering genuine support during life's toughest moments. Tune in as we discuss the power of small acts of human connection and the ripple effect they create🫶

💡 Learn

• The overwhelm humans are experiencing + what we can do about it
• Thoughtful Human’s story 
• Building Authentic Relationships

Today’s Guest
 Maya Smith, President, Thoughtful Human

Episode Highlights

• Maya’s story and journey to where she is today (4:55)
• The overwhelm humans are experiencing and the role of hope as an antidote (8:30)
• Thoughtful Human’s origin story (14:50) 
• The impact and ripple of Thoughtful Human cards (19:15)
• Becky’s story of the impact of sending handwritten cards to donors year after year (23:15)
• Maya’s experience creating cards (28:00)
• Authentic relationships, empathy and stewardship in nonprofit work (32:45)
• The duality of human emotions and experiences (37:00)
• A powerful moment of philanthropy in Maya’s life (41:30)
• Maya’s One Good Thing: If you're thinking of someone, tell them immediately. + Take more naps. (51:20)
• How to connect with Thoughtful Human and Maya (55:37)

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet ImpactUp 🎉- the gathering for social impact leaders ready to shift the sector - for good. It’s a reimagined virtual experience for changemakers to unleash our collective power + impact on July 11. By day, we gather virtually to listen, learn, share + begin to shift. By night, we’re tapping the We Are For Good Community to organize local meet-ups in 15+ cities across the country activating the day’s conversations. Tune in to the pod to hear the heart behind this event directly from Jon + Becky. Then join us at impactuprising.com. We can’t wait to see you there! 🙌

Episode Highlights

• Meet Impact Uprising (0:50)
• Impact Uprising Theme (4:30)
• The vision behind an Impact Uprising (7:30)
• Getting activated (10:20)
• Meeting up locally (12:00)
• Reimagining the professional development experience (14:05)
• Catch the replay in We Are For Good PRO (18:00)
• It’s time for a shift (22:20)

For more information + episode details visit: weareforgood.com/episode/impactup.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors. 

💡Learn

• The Impact + Case for Building Your Mid-Level Strategy
• The Playbook: 5-minute Fundraising Asks
• Pro Tips + Lessons Learned

Today’s Guest
Kel Haney, Fundraising Consultant + Trainer

Episode Highlights

• Kel’s story and journey to where we are today (3:00)
• Kel’s favorite recent Broadway plays (7:00)
• The importance of connecting with mid-level donors (8:55)
• Mindsets + methodology of the 5-minute Fundraising Ask (18:10)
• How it’s Built: 5-minute Fundraising Ask (21:10)
• Kel’s Pro Tips (30:15)
• Lessons learned about growing mid-level strategy (33:40)
• A powerful story of philanthropy in Kel’s life (37:40)
• Kel’s One Good Thing: The five-minute fundraising ask takes practice and we need to be kind to ourselves. (40:35)
• How to connect with Kel (43:35)

For more information + episode details visit: weareforgood.com/episode/540.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Michael. He’s the Co-Founder and Chief Policy, Impact, and Government Affairs Officer for Global Citizen. For over 10 years, he’s been leading efforts to make a difference in our divided world. Their campaigns have raised over $35 billion for anti-poverty and climate change policies globally👏Michael’s new book, "From Ideas to Impact: A Playbook for Influencing and Implementing Change in a Divided World," shares strategies for anyone wanting to make a real difference. Join us to learn how to turn big ideas into real-world actions that change lives. 🌎

💡Learn

• The importance of policy change for lasting impact
• Moving beyond empty talk to effect real change
• How partnerships can bridge divides and boost impact

Today’s Guest
Michael Sheldrick, Co-Founder, Global Citizen

Episode Highlights

• Michael’s story and journey to where he is today (4:30)
• The importance of policy change (12:45)
• Michael’s book: From Ideas to Impact (17:45)
• Leaning into activation (26:15)
• Collaboration and partnerships for social impact (30:50)
• A powerful moment of philanthropy in Michael’s life (38:35)
• Michael’s One Good Thing: Are we going to run away? Or are we going to give it a go? (47:00)
• How to connect with Michael (50:00)

For more information + episode details visit: weareforgood.com/episode/539.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟

💡Learn

• How Usher’s New Look has impacted the lives of 50,000+ youth 
• How to develop an impactful brand strategy
• Pro-Tips + Lessons Learned

Today’s Guest
Kim Williams, Chief Marketing Officer, Usher's New Look

Episode Highlights

• Kim’s story and journey to where she is today (3:15)
• Usher’s New Look + Their Marketing Strategy (8:40)
• How It’s Built: Your Marketing Playbook! (13:35)
• Usher’s New Look’s Programming (21:25)
• Pro-Tips + Lessons Learned (27:00)
• A powerful story of philanthropy in Kim’s life (35:30)
• Kim’s One Good Thing: Being your true self is the key to success. (39:30)
• How to connect with Usher’s New Look + Kim (41:15)

For more information + episode details visit: weareforgood.com/episode/538.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Stacy. She’s the Executive Director of SixDegrees.Org, started by Kevin Bacon to connect people to resources, share stories, and amplify causes to make the greatest possible impact in communities😍 Stacy is sharing her award-winning strategies for crafting effective campaigns that leverage partnerships and media to drive social impact.  Tune in to learn tactics for creating memorable campaigns that capture hearts and minds ❤️🧠 Plus, after this episode, you’ll basically be one degree away from Kevin Bacon, right? 

💡 Learn

• Critical elements to catalyze change 
• Overview of SixDegrees.Org
• Case Study: #BacontoPayson

Today’s Guest
Stacy Huston, Executive Director, SixDegrees.Org + CEO, Entertain Change

Episode Highlights

• Stacy’s story and journey to where she is today (3:30)
• Crucial elements for catalyzing change in our missions today (7:30)
• Stacy’s mindset (9:55)
• Core elements to crafting campaigns (13:25)
• Overview of Six Degrees (18:50)
• Six Degrees of Kevin Bacon game and its origins (24:00)
• Case study: #BacontoPayson Campaign (28:45)
• A powerful moment of philanthropy in Stacy’s life (38:35)
• Stacy’s One Good Thing: Dignity is in the details. (42:25)
• How to connect with Stacy and Six Degrees (44:35)

For more information + episode details visit: weareforgood.com/episode/537.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy.  In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution.  Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters🎁

💡Learn

• How the Tim Tebow Foundation grew to 19,300 monthly givers 
• How to Build a Scalable Monthly Giving Program
• Pro Tips + Lessons Learned 

Today’s Guest

Kyle Roosen, Senior Director of Marketing and Communications, Tim Tebow Foundation

Episode Highlights

• Kyle’s story and journey to where he is today (3:20)
• Overview of the Tim Tebow Foundation's monthly giving campaign (4:50)
• How It’s Built: A Recurring Giving Community (14:55)
  • Develop + Implement your data layer (16:50)
  • Create your branded product/community (18:45)
  • Build your audience (24:40)
  • Become elite storytellers (26:50)
• Creating content that is authentic (34:40)
• Pro Tips (37:00)
  • Don’t overlook data & tracking
  • Don’t forget immediate touchpoints
• A powerful moment of philanthropy in Kyle’s life (41:05)
• Kyle’s One Good Thing: It’s a grind, but it's also a really high calling. (46:55)
• How to connect with Kyle (49:55)

For more information + episode details visit: weareforgood.com/episode/536.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet April. She’s the Founder and CEO of Philanthropy for the People,  an equity-centered consulting firm that equips donors, foundations, and nonprofits to embrace fundraising and grantmaking that centers racial equity and social justice. April challenges us to reimagine who holds power and how we can radically redistribute it to serve the communities that need it most. The way April approaches this work is a gift to the sector and we’re thrilled to share this conversation with you🎁  This episode is as much about philanthropy as it is about the art of self-compassion💖 - don’t miss it!

💡 Learn

• What Liberatory Leadership is 
• How to center the sector on racial equity + social justice
• Case Study: Healthy Liquid Foundation

Today’s Guest
April Walker, Founder + CEO, Philanthropy for the People

Episode Highlights

• April’s story and journey to where she is today (3:00)
• April’s mindset and approach to her work (6:00)
• Liberatory leadership + how listeners can embrace it (8:00)
• What is scarcity costing us? (12:00)
• Power of inclusive decision-making, centering marginalized voices, and driving transformative action and advocacy (19:00)
• Behaviors or structures that are causing frustration so we can address and overcome them (26:00)
• Case Study example (34:00)
• A powerful moment of philanthropy in April’s life (39:00)
• April’s One Good Thing: Be gentle with yourself. (44:00)

For more information + episode details visit: weareforgood.com/episode/535.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter