We Are For Good Podcast - The Podcast for Nonprofits

Meet ImpactUp 🎉- the gathering for social impact leaders ready to shift the sector - for good. It’s a reimagined virtual experience for changemakers to unleash our collective power + impact on July 11. By day, we gather virtually to listen, learn, share + begin to shift. By night, we’re tapping the We Are For Good Community to organize local meet-ups in 15+ cities across the country activating the day’s conversations. Tune in to the pod to hear the heart behind this event directly from Jon + Becky. Then join us at impactuprising.com. We can’t wait to see you there! 🙌

Episode Highlights

• Meet Impact Uprising (0:50)
• Impact Uprising Theme (4:30)
• The vision behind an Impact Uprising (7:30)
• Getting activated (10:20)
• Meeting up locally (12:00)
• Reimagining the professional development experience (14:05)
• Catch the replay in We Are For Good PRO (18:00)
• It’s time for a shift (22:20)

For more information + episode details visit: weareforgood.com/episode/impactup.

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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Kel. She empowers nonprofits to grow their mid-level donor relationships through 5-Minute Fundraising Asks (over the phone!) 📞 She’s personally made over 20,000 fundraising asks and trained nonprofit organizations to raise almost $20M (primarily in donations under $2.5K)❗ Ring, ring, it’s Kel calling and she has a refreshing alternative to scripted calls, shifting fundraising conversations away from transactional encounters and toward relationship-building opportunities. Tune in to learn how to craft a compelling story within a short call, develop trust from the get-go, and personalize each interaction to resonate with donors. 

💡Learn

• The Impact + Case for Building Your Mid-Level Strategy
• The Playbook: 5-minute Fundraising Asks
• Pro Tips + Lessons Learned

Today’s Guest
Kel Haney, Fundraising Consultant + Trainer

Episode Highlights

• Kel’s story and journey to where we are today (3:00)
• Kel’s favorite recent Broadway plays (7:00)
• The importance of connecting with mid-level donors (8:55)
• Mindsets + methodology of the 5-minute Fundraising Ask (18:10)
• How it’s Built: 5-minute Fundraising Ask (21:10)
• Kel’s Pro Tips (30:15)
• Lessons learned about growing mid-level strategy (33:40)
• A powerful story of philanthropy in Kel’s life (37:40)
• Kel’s One Good Thing: The five-minute fundraising ask takes practice and we need to be kind to ourselves. (40:35)
• How to connect with Kel (43:35)

For more information + episode details visit: weareforgood.com/episode/540.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Michael. He’s the Co-Founder and Chief Policy, Impact, and Government Affairs Officer for Global Citizen. For over 10 years, he’s been leading efforts to make a difference in our divided world. Their campaigns have raised over $35 billion for anti-poverty and climate change policies globally👏Michael’s new book, "From Ideas to Impact: A Playbook for Influencing and Implementing Change in a Divided World," shares strategies for anyone wanting to make a real difference. Join us to learn how to turn big ideas into real-world actions that change lives. 🌎

💡Learn

• The importance of policy change for lasting impact
• Moving beyond empty talk to effect real change
• How partnerships can bridge divides and boost impact

Today’s Guest
Michael Sheldrick, Co-Founder, Global Citizen

Episode Highlights

• Michael’s story and journey to where he is today (4:30)
• The importance of policy change (12:45)
• Michael’s book: From Ideas to Impact (17:45)
• Leaning into activation (26:15)
• Collaboration and partnerships for social impact (30:50)
• A powerful moment of philanthropy in Michael’s life (38:35)
• Michael’s One Good Thing: Are we going to run away? Or are we going to give it a go? (47:00)
• How to connect with Michael (50:00)

For more information + episode details visit: weareforgood.com/episode/539.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Kim. She’s a marketing visionary whose experience has taken her from the newsroom to Usher’s New Look🎤, where she connects Usher's celebrity brand and the nonprofit organization to create opportunities for young people. She’s breaking down their robust marketing playbook that prioritizes authenticity, relationships and marketing fundamentals. Tune in for lessons on disrupting traditional nonprofit marketing and scaling impact through strategic yet creative planning🌟

💡Learn

• How Usher’s New Look has impacted the lives of 50,000+ youth 
• How to develop an impactful brand strategy
• Pro-Tips + Lessons Learned

Today’s Guest
Kim Williams, Chief Marketing Officer, Usher's New Look

Episode Highlights

• Kim’s story and journey to where she is today (3:15)
• Usher’s New Look + Their Marketing Strategy (8:40)
• How It’s Built: Your Marketing Playbook! (13:35)
• Usher’s New Look’s Programming (21:25)
• Pro-Tips + Lessons Learned (27:00)
• A powerful story of philanthropy in Kim’s life (35:30)
• Kim’s One Good Thing: Being your true self is the key to success. (39:30)
• How to connect with Usher’s New Look + Kim (41:15)

For more information + episode details visit: weareforgood.com/episode/538.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Stacy. She’s the Executive Director of SixDegrees.Org, started by Kevin Bacon to connect people to resources, share stories, and amplify causes to make the greatest possible impact in communities😍 Stacy is sharing her award-winning strategies for crafting effective campaigns that leverage partnerships and media to drive social impact.  Tune in to learn tactics for creating memorable campaigns that capture hearts and minds ❤️🧠 Plus, after this episode, you’ll basically be one degree away from Kevin Bacon, right? 

💡 Learn

• Critical elements to catalyze change 
• Overview of SixDegrees.Org
• Case Study: #BacontoPayson

Today’s Guest
Stacy Huston, Executive Director, SixDegrees.Org + CEO, Entertain Change

Episode Highlights

• Stacy’s story and journey to where she is today (3:30)
• Crucial elements for catalyzing change in our missions today (7:30)
• Stacy’s mindset (9:55)
• Core elements to crafting campaigns (13:25)
• Overview of Six Degrees (18:50)
• Six Degrees of Kevin Bacon game and its origins (24:00)
• Case study: #BacontoPayson Campaign (28:45)
• A powerful moment of philanthropy in Stacy’s life (38:35)
• Stacy’s One Good Thing: Dignity is in the details. (42:25)
• How to connect with Stacy and Six Degrees (44:35)

For more information + episode details visit: weareforgood.com/episode/537.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Kyle. He’s helped steward the creation and growth of a recurring donor community made up of more than 19,300 monthly givers at the Tim Tebow Foundation🤯 With no formal marketing training, he was hungry for knowledge and figured out how to harness the power of data and storytelling to invite believers into their mission one person at a time. The best part? You can copy his exact strategy.  In this How It’s Built episode, Kyle is sharing the importance of a donor experience that infuses joy and meaning into every contribution.  Tune in to hear the lessons learned along the way including the delicate balance of growing a donor base while cultivating current supporters🎁

💡Learn

• How the Tim Tebow Foundation grew to 19,300 monthly givers 
• How to Build a Scalable Monthly Giving Program
• Pro Tips + Lessons Learned 

Today’s Guest

Kyle Roosen, Senior Director of Marketing and Communications, Tim Tebow Foundation

Episode Highlights

• Kyle’s story and journey to where he is today (3:20)
• Overview of the Tim Tebow Foundation's monthly giving campaign (4:50)
• How It’s Built: A Recurring Giving Community (14:55)
  • Develop + Implement your data layer (16:50)
  • Create your branded product/community (18:45)
  • Build your audience (24:40)
  • Become elite storytellers (26:50)
• Creating content that is authentic (34:40)
• Pro Tips (37:00)
  • Don’t overlook data & tracking
  • Don’t forget immediate touchpoints
• A powerful moment of philanthropy in Kyle’s life (41:05)
• Kyle’s One Good Thing: It’s a grind, but it's also a really high calling. (46:55)
• How to connect with Kyle (49:55)

For more information + episode details visit: weareforgood.com/episode/536.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet April. She’s the Founder and CEO of Philanthropy for the People,  an equity-centered consulting firm that equips donors, foundations, and nonprofits to embrace fundraising and grantmaking that centers racial equity and social justice. April challenges us to reimagine who holds power and how we can radically redistribute it to serve the communities that need it most. The way April approaches this work is a gift to the sector and we’re thrilled to share this conversation with you🎁  This episode is as much about philanthropy as it is about the art of self-compassion💖 - don’t miss it!

💡 Learn

• What Liberatory Leadership is 
• How to center the sector on racial equity + social justice
• Case Study: Healthy Liquid Foundation

Today’s Guest
April Walker, Founder + CEO, Philanthropy for the People

Episode Highlights

• April’s story and journey to where she is today (3:00)
• April’s mindset and approach to her work (6:00)
• Liberatory leadership + how listeners can embrace it (8:00)
• What is scarcity costing us? (12:00)
• Power of inclusive decision-making, centering marginalized voices, and driving transformative action and advocacy (19:00)
• Behaviors or structures that are causing frustration so we can address and overcome them (26:00)
• Case Study example (34:00)
• A powerful moment of philanthropy in April’s life (39:00)
• April’s One Good Thing: Be gentle with yourself. (44:00)

For more information + episode details visit: weareforgood.com/episode/535.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Alicia. Since 2015 she’s been at the Innocence Project, now as the first Digital Engagement Director. The Innocence Project works to free the innocent, prevent wrongful convictions, and create fair, compassionate, and equitable systems of justice for everyone. Her team has won over 10 awards🏆 for the Innocence Project including Webbys, Tellys, Shortys, and Comnet’s Clarence B. Jones Impact Award.

She’s joining us to kick off the How It’s Built Series. We’re exploring the intricate and often overlooked elements that go into crafting impactful change. Alicia is walking us through how to build a winning digital strategy for exponential audience growth. Here’s your playbook for modernizing your nonprofit, step-by-step. Let’s go🏃‍♂️

💡Learn

• Innocence Project’s Digital Strategy
• How to Build a Winning Digital Strategy for Exponential Audience Growth
• Pro Tips + Lessons Learned

Today’s Guest
Alicia Maule, Digital Engagement Director, Innocence Project

Episode Highlights

• Alicia’s story and journey to where she is today (3:05)
• Overview of the Innocence Project (5:50)
• How It’s Built: Innocence Project’s Winning Digital Strategy (7:10)
• Lessons learned throughout building their digital strategy (20:20)
• How to bring people around a shared vision through strategy (23:15)
• A powerful moment of philanthropy in Alicia’s life (28:05)
• Alicia’s One Good Thing: Compassion for people over everything. (30:00)

For more information + episode details visit: weareforgood.com/episode/534.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Alison. She’s the CEO of Comic Relief US, which you might know from Red Nose Day (happening May 23!)🤡 Their work is serious - breaking the cycle of intergenerational poverty, but they do it with so much joy and levity. Alison is back to share her insights into the power of transforming entertainment into a vehicle for social impact. Learn how Comic Relief US engages audiences across different media channels to maximize engagement and support for their mission - reaching people where they are📱 Don’t miss this heartening conversation that proves serious work can be seriously fun🎉

Learn

• Turning missions into movements 
• Investing in media to fuel conversations + action around causes
• How to get activated around Red Nose Day

Today’s Guest

Alison Moore, CEO, Comic Relief US

Episode Highlights

• Mission + history of Comic Relief US (3:45)
• Red Nose Day (11:25)
• Turning moments into movements (15:00)
• Media Scales Impact (21:10)
• How Comic Relief US reaches audiences where they are. (28:10)
• Red Nose Day This Year + How to Get Activated (36:30)
• A powerful story of philanthropy in Alison’s life (42:35)
• Alison’s One Good Thing: Centering family and elevating those voices of people with lived experience  (45:10)
• How to connect with Comic Relief US + participate in Red Nose Day (48:10)

For more information + episode details visit: weareforgood.com/episode/533.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Celeste, Amanda, and Megan. They shared their insights and strategies for GivingTuesday during the Nonprofit Marketing Summit, discussing how to create a movement from within, leverage marketing to support your mission's growth, and engage your community in this year's campaign🙌🏻 We believe that the most powerful movements start from within, and this holds true for GivingTuesday. Tune in to learn from their conversation and case studies on maximizing your impact during GivingTuesday🎁

💡Learn

• How to activate a Giving Tuesday campaign that’s fueled by believers
• Ways to cut through the noise on GivingTuesday or any giving day
• Tips for creating movement that resonates year-round, not just one day

Today’s Guests

• Celeste Flores, Director, US + Canada Hub, GivingTuesday
• Amanda Liaw, Communications & Marketing Manager, Spur Local
• Megan Huffman, Director of Community Outreach & SHARE Greater Lynchburg, Greater Lynchburg Community Foundation

Episode Highlights

• Origins of GivingTuesday and opportunities that exist today (2:15)
• How nonprofits can leverage GivingTuesday (5:40)
• Strategies to cut through the noise and increase engagement (11:10)
• GivingTuesday strategies (17:00)
• Capacity building, personalized messaging and leveraging relationships (26:50)
• Leveraging resources and storytelling (31:00) 
• Celeste’s One Good Thing: Take a breath, and just pick one or two things that you're going to do this year. (38:35)
• Megan’s One Good Thing: Lead with gratitude. (40:05)
• Amanda’s One Good Thing: Tend yourself like a garden. (40:25)

For more information + episode details visit: weareforgood.com/episode/532.

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

Say hi 👋
LinkedIn / Instagram / Facebook / YouTube / Twitter