We Are For Good Podcast - The Podcast for Nonprofits

Meet Stephanie. In this "How It's Built" episode, she’s sharing the journey of how the Perkins School for the Blind transformed their fundraising, customer experience and brand.  From rebuilding their websites to reimagining direct mail, Stephanie unveils the strategies that have breathed new life into a 200-year-old institution 🏫 This conversation is packed with actionable insights for nonprofits looking to modernize their approach, expand their reach, and create a true sense of belonging for all. 🌍 Tune in for fresh ideas and stay for the incredible mission of this org. 

💡 Learn

• The Impact of the Perkins School for the Blind 
• How It’s Built: How they Transformed their Fundraising, Customer Experience + Brand (and how you can too!)
• Pro Tips + Lessons Learned

Today’s Guest
Stephanie Jones Wagle, Senior Director, Marketing & Annual Giving, Perkins School for the Blind

For more information + episode details visit: weareforgood.com/episode/550.

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Meet Cindy and Sahar. Cindy, founder of the Fractional Fundraising Movement, and Sahar, Director of the East Scarborough Storefront, are here to share the game-changing benefits of hiring fractional executives. They’ll show how these professionals can act as mission-aligned extensions of your team. Sahar’s experience with a fractional fundraiser has taken their organization to new heights 🚀 Tune in to hear how fractional fundraisers not only raise money but can also help shift mindsets and team cultures 🙌

💡Learn:

• The case for fractional executives (even with a small budget!)
• The playbook for working with fractional fundraisers
• Pro tips and insights

Today’s Guests

Cindy Wagman, Founder,  Fractional Fundraising Movement and Sahar Vermezyarito, Director, East Scarborough Storefront

For more information + episode details visit: weareforgood.com/episode/549.

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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Jon. He's revolutionized Summit Ministries' fundraising, driving a 25% increase in active donors and securing their first seven-figure cash gift💰 As part of the How It’s Built series, he’s sharing practical advice on data-driven decisions and fostering donor relationships through innovative marketing. Join us as he reveals how small shifts in strategy can cause significant growth Tune in to discover how these 7️⃣ shifts can transform your fundraising efforts.

💡Learn

• Mindsets Shifts Necessary for Fundraising Success
• 7 Shifts for 7 Figure Fundraising Growth
• Pro Tips + Lessons Learned
  
  

Today’s Guest
Jon DeLange, Summit Ministries

For more information + episode details visit: weareforgood.com/episode/548.

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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Dr. Kevin. He’s a seasoned behavioral scientist, executive coach, and host of the Toxic Leadership Podcast🎧 He’s bringing his expertise in eradicating toxic behaviors and promoting employee well-being through evidence-based, inclusive, and equitable approaches. Plus, he’s sharing strategies to transform cultures, build resilience, and activate change. Tune in to learn about the role of humanity, kindness, listening, and reflection in building healthy workplace cultures 🤝🌱

💡 Learn

• How Toxic Workplace Cultures Manifest
• The Retention Crisis in the Nonprofit Sector
• How individuals and teams can activate to build resilience

Today’s Guest
Dr. Kevin Sansberry II, Behavioral Scientist, Executive Coach + Host, Toxic Leadership Podcast

For more information + episode details visit: weareforgood.com/episode/547.

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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Dorothy. Her mission is to activate everyone’s capacity to become a more powerful version of themselves—in the workplace and beyond. She helps teams and leaders design the organizational tools, systems, and processes they need to put their values into practice. In this episode of "How It's Built," Dorothy shares how those of us in the social impact sector can create conditions intentionally designed for people to do their best work. Tune in for pro tips on operationalizing values in your work🛠️

💡Learn

• The Impact + Case for Putting Your Values to Work in Your Operations
• The Importance of Participatory, Community-Driven Processes
• Pro Tips + Lessons Learned

Today’s Guest
Dorothy Chang, Business Operations Consultant

For more information + episode details visit: weareforgood.com/episode/546.

How It’s Built Is Brought To You By Allegiance Group + Pursuant

They’re fueling nonprofit missions with innovative digital solutions. If you need a partner in amplifying your brand, expanding your reach and fostering that unwavering donor loyalty, visit teamallegiance.com. 

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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Kamilah. She’s successfully led and stabilized internal teams during several CEO and Executive Director transitions, known for her ability to heal fractured teams and lead with humanity. She’s sharing insights from her experience leading those teams with adaptability and curiosity.  Tune in for expert advice on fostering thriving, equitable cultures through human-centered leadership. This episode is for anyone looking to create healthier, more resilient nonprofit workplaces🫶

💡 Learn

• All about Human-Centered Leadership
• How to Understand + Meet the Needs of Your Team
• Ways to Thrive Through Organizational Transitions

Today’s Guest
Kamilah Martin, Founder + CEO, Katalyst

For more information + episode details visit: weareforgood.com/episode/545.

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Meet Katherine. She’s sharing the case study of how she moved from street fundraising to sustaining a group of 2,000 monthly donors🥳 She’s sharing her grassroots fundraising strategies, how to build a recurring donor program + use storytelling and engagement to build a digital community and movement. Tune in to hear how you can adapt this modern framework for your org✨

💡Learn

• The Impact + Case for establishing a monthly donor base to increase internal capacity and stability
• How to Build + Nurture a Thriving Monthly Donor Base
• Pro Tips + Lessons Learned

Today’s Guest
Katherine Lacefield (Macdonald), Just BeCause Philanthropy Consulting

Episode Highlights

• Katherine’s story and journey to where she is today (3:50)
• The Impact: what 2,000 monthly donors unlocked for this organization (10:00)
• The Playbook (14:00)
• Katherine’s Pro Tips + Lessons Learned (24:00)
• A powerful moment of philanthropy in Katherine’s life (28:00)
• Katherine’s One Good Thing: Open your eyes to collaboration. How can you build each other up? (32:00)

Learn more: weareforgood.com/episode/544

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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Shanna.  She’s the Vice President of Customer Experience at Classy, a GoFundMe affiliate. She’s helping nonprofits stay strong amid election-year noise 🗳️ Even during election years, charitable giving has increased in 8 of the last 9 cycles 📈 Nonprofits need to know how to maximize fundraising dollars, even if not directly linked to election causes. Tune in to discover key strategies to keep your fundraising strong even when emotions are running high and mailboxes are overflowing 📬

💡 Learn

• Tone-setting and myth-busting 
• Fundraising Best Practices During an Election Year
• Using storytelling to stand out in a crowded, noisy space

Today’s Guest
Shanna Birky, VP of Customer Experience, Classy

For more information + episode details visit: weareforgood.com/episode/543.

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Meet Nicholas. He’s a former international soccer player turned serial entrepreneur and servant leader⚽ He’s found his passion in social impact work and is all about building businesses that tackle real-world problems. He founded and serves as the Executive Director of Fleece & Thank You, a nonprofit that provides psychosocial support and programs to children in the hospital. In this episode of "How It's Built," Nicholas shares how mapping donor journeys with intention has transformed their nonprofit🗺️ From listing all touchpoints to prioritizing a core welcome series, he walks us through practical steps to personalize the donor experience. Tune in to hear how you can adapt this modern framework for your org✨

💡Learn

• The Impact + Case for Building Modern Donor Journey
• The Playbook: 5-minute Fundraising Asks
• Pro Tips + Lessons Learned

Today’s Guest

Nicholas Kristock, Founder + Executive Director, Fleece and Thank You and Founder + CEO, KindKatch

For more information + episode details visit: weareforgood.com/episode/542.

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Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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Meet Maya. She’s a kindness champion, mental health advocate, and thoughtful human, and she’s obsessed with thank you cards💌She’s the president of Thoughtful Human, an eco-friendly greeting card company. These unique cards, founded by Ali O'Grady in 2017, plant seeds of empathy, offering genuine support during life's toughest moments. Tune in as we discuss the power of small acts of human connection and the ripple effect they create🫶

💡 Learn

• The overwhelm humans are experiencing + what we can do about it
• Thoughtful Human’s story 
• Building Authentic Relationships

Today’s Guest
 Maya Smith, President, Thoughtful Human

Episode Highlights

• Maya’s story and journey to where she is today (4:55)
• The overwhelm humans are experiencing and the role of hope as an antidote (8:30)
• Thoughtful Human’s origin story (14:50) 
• The impact and ripple of Thoughtful Human cards (19:15)
• Becky’s story of the impact of sending handwritten cards to donors year after year (23:15)
• Maya’s experience creating cards (28:00)
• Authentic relationships, empathy and stewardship in nonprofit work (32:45)
• The duality of human emotions and experiences (37:00)
• A powerful moment of philanthropy in Maya’s life (41:30)
• Maya’s One Good Thing: If you're thinking of someone, tell them immediately. + Take more naps. (51:20)
• How to connect with Thoughtful Human and Maya (55:37)

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Join the We Are For Good Community—completely free.
Join fellow changemakers, share takeaways from this working session, and keep collaborating in a space built for connection, inspiration, and real impact: www.weareforgoodcommunity.com

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