Meet Cameron. This digital marketer and fundraiser helps hundreds of nonprofits fundraise more by creating journeys that guide donors from their first interaction to becoming lifelong advocates. And the answer isn't a complicated one. It's threaded through an intentional donor journey. Cameron believes too many people neglect the power of capturing an email and using it the right way to build this journey. So he's helping us map one out to get started. His personal story of philanthropy is reason enough to tune in 🎧

Today’s Guest
Cameron Bartlett, Digital Marketer for Nonprofits

Episode Highlights

• Cameron’s story and journey to where he is today (2:00)
• Creating a compelling donor journey (7:00)
• The mile markers throughout a donor journey (8:20)
• Examples of content your organization can create today (15:00)
• Cameron’s experience with IJM and their viral video campaign (20:00)
• Cameron’s advice for organizations with limited digital marketing budgets (27:00)
• A powerful moment of philanthropy in Cameron’s life (35:00)
• Cameron’s One Good Thing: Find a celebration post. (41:00)

For more information + episode details visit: weareforgood.com/episode/447.

About our Sponsor: Foster Avenue
As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.

Learn more today at www.fosteravenue.com/good

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
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Join this panel of modern impact thinkers as we explore how to build evolved methods to grow the digital influence of your organization. We’re diving into marketing and branding, working with influencers, flexing content in various mediums and platforms, leveraging the power of media to build digital community, and helping nonprofits look to the horizon for evolved methods to grow their digital influence. This is the panel you’ve been waiting for to get your mission’s story out in the wild.

Today’s Guests

• Sarah Adolphson, Co-CEO, Artemis Agency
• Carolina Garcia Jayaram, Executive Director, The Elevate Prize Foundation
• Eric Ressler, Founder, Design by Cosmic
• Nick Lynch, Co-Founder and CEO, Collidescope.io

EPISODE HIGHLIGHTS

• What is the attention economy? (2:50)
• How social media is democratizing impact. (5:00)
• Marketing is mission and mission manifested. (7:45)
• The power of turning marketing into action (9:00)
• Ways marketing can drive impact 12:35
• Shifts the sector needs to embrace these digital strategies (17:05)
• How to identify win-win partnerships (27:00)
• Influencer Marketing (29:30)
• One Good Thing (34:10)
  • Eric: We need to fund this work and this work needs to be part of our core strategy for the organization.
  • Carolina: Don't focus so much on the media part of this focus more on developing your story.
  • Sarah: Trust the artists.
  • Nick: You have to start with the story.

For more information + episode details visit: weareforgood.com/episode/446.


About our Sponsor: Foster Avenue

As a philanthropic communications consulting and creative agency, Foster Avenue sees how campaign communications are facing a revolution these days. And luckily, they’re sharing their insights. They are sharing a 10-point checklist for creating campaign communications that meet the moment. And we want to get this checklist into your hands so you can start refining your messaging right away.

Learn more today at www.fosteravenue.com/good

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Aila. She loves molding strong leaders and getting organizations pointed toward success - which means she joins them in the trenches. She's come to know that if leaders enter from a place of humility and ready to learn from everything/everyone, then great partnerships are built from the ground level. We know many leaders are asking now, "How can I lead well during this crazy season of change?" Well, Aila's taking our hand and walking us through the steps to be an in-tune, inspiring leader. BONUS: she's providing tips for rolling out a new vision too.

Today’s Guest
Aila Malik, Founder + Principal, Venture Leadership Consulting

Episode Highlights

• Aila’s story and journey to where she is today (2:40)
• Navigating seasons of change in organizations (7:00)
• Key steps for a leader that is stepping into a new role (14:00)
• Translating vision into plans (21:00)
• A powerful moment of philanthropy in Aila’s life (28:00)
• Aila’s One Good Thing: Opportunity without intentionality equals distraction. (34:00)

For more information + episode details visit: weareforgood.com/episode/445.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Calling all leaders (spoiler alert: that’s YOU!) 📣Join this panel of modern leaders as we explore the mindsets that might be holding you and your mission back. Immerse yourself in an evolved way to look at leadership: one that centers empathy, inclusivity, and equity at its core. Trust-based leadership grounds this discussion as we explore mindsets, culture and innovation.

Special Guests

• Boi Carpenter, Founder of Inquisitive Leader + SAVP Johns Hopkins University
• Rena Greifinger, Director of Experiential Philanthropy
• Brooke Richie-Babbage, CEO, Bending Arc
• Ben Collier, CEO, The Farmlink Project

Episode Highlights

• What is Evolved Leadership (2:00)
• Mindsets for Evolved Leadership (6:20)
• Practical skills for leaders (14:30)
• Building trust within nonprofits (21:25)
• Future thinking and visionary leadership (23:20)
• Balancing impact and mental health (25:00)
• Collaboration and abundance mindset (29:00)
• Embracing Vulnerability and Authenticity (34:00)
• One Good Thing (35:10)
  • Brooke: Check in on your superpower.
  • Ben: Couple a learner’s mindset with a beginner's mindset. 
  • Boi: Be intentional about how you give your power away.
  • Rena: You only shine as brightly as your team does.

For more information + episode details visit: weareforgood.com/episode/444.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

It’s the Season 7️⃣ Finale 🎉 Tune in to hear the biggest takeaways we've gleaned from the 74 episodes we’ve aired during the season. We’re sharing our favorite episodes, mic drop and some big updates for this summer on the pod. Join Jon, Becky and Julie for a sneak peek behind the We Are For Good studio curtain👀

Episode Highlights

• Tonesetting
• Key Takeaways from Season 7
  • 1: Our mindset has to evolve.
  • 2: Get yo’ house in order.
  • 3: Evolve your mission to build for the next generation.
  • 4: Our funding has to evolve. 
  • 5: Evolve your storytelling to build believers. 
• Jon’s One Good Thing: Surround yourself in community that sees, supports and amplifies your unique abilities, gifts and talents. (David Thomas of Morehouse College, shared by Darren Isom in Ep. 438)
• Becky’s One Good Thing: Stop looking at your donors as donors. Start looking at ALL your people as believers powering your movement.
• Julie’s One Good Thing: Everyone is experiencing life for the first time. 
• Summer of Evolution 

For more information + episode details visit: weareforgood.com/episode/443.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Jehán. Her journey took her from editing travel guidebooks in San Francisco to founding a nonprofit that creates holistic programs for women and children in Nepal, empowering them to build their own pathways out of poverty. Tune in to hear a case study of what happened when Sunsar Maya committed to a year-long stewardship plan through personalized attention, Chai with Me events and leveraging technology to automate donor engagement. You won't want to miss Jehán’s inspiring story which we know will give you some pep in your step to make a difference in the world🌎

💡Learn 

• Overview of Sunsar Maya
• Case Study: A Year of Stewardship
• Lessons learned to use for your org’s donor stewardship

Today’s Guest
Jehán Seirafi, Co-Founder and Executive Director, Sunsar Maya

Episode Highlights

• Jehán’s story and journey to where she is today (3:00)
• 4 Pillars of Sunsar Maya's work (9:00)
• After School Program (9:00)
• Women’s Literacy Program (13:00)
• Teacher Training (14:00)
• Case Study: A Year of Stewardship (17:50)
• Outcomes from the year of stewardship (23:00)
• What can nonprofits learn from this case study (27:00)
• A powerful moment of question (30:00)
• Jehán’s One Good Thing: Stay laser focused. (36:00)
• How to connect (38:00)

For more information + episode details visit: weareforgood.com/episode/442.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Elizabeth. The queen of interpreting philanthropic data reports is back in our house for year three, and today we're breaking down Giving USA's 2023 Report 📈CCS Fundraising's brilliant Senior Vice President is explaining what’s causing the decline in individual giving, and how we can turn the tide. We’re also exploring how to encourage meaningful giving from people of all generations and income levels, and the role of storytelling, advocacy, and volunteerism in engaging millennials, Gen Z and Gen Alpha. Tune in to get up to speed on all the data from this report and how we can take actionable steps to build a culture of philanthropy in our communities🤝

💡Learn 

• Insights into the current philanthropic landscape
• Key data points from the Giving USA Report 
• Actionable steps to leverage knowing this latest data

Today’s Guest
Elizabeth Abel, Senior Vice President, CCS Fundraising

Episode Highlights

• Insights into the Current Philanthropic Landscape (5:30)
• Other factors playing into the decrease in giving (6:35)
• Two key themes (8:00)
• The roles that individuals play (8:15)
• The role that foundations play (9:40)
• Building and strengthening relationships with foundations (11:00)
• Mega gifts (15:00)
• Actionable Insights (23:00)
• A powerful moment of philanthropy in Elizabeth’s life (30:00)
• Elizabeth’s One Good Thing: Prioritize family. (32:00)
• How to connect + get the report (34:00)

For more information + episode details visit: weareforgood.com/episode/441.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

It’s no secret that we believe in the power of storytelling to do more good in the world. We’re wrapping up our Storytelling for Good Friday series with more of the most frequently asked questions we get about marketing from folks in our community. We’re diving into the importance of storytelling for your mission, tools to unlock your inner storyteller and create a culture that values storytelling. Join us to get on a path toward a better - more inspiring - way to work🔍

💡Learn

• Mindsets needed for storytelling
• How to incorporate storytelling into your orgs everyday operations
• The importance of building your storybank

Episode Highlights

• Evolution of storytelling in the sector (1:40)
• #AMA Question 1: “How do you prep for interviews? How do you get people to go deeper?” (4:30)
• #AMA Question 2: “How do I balance what my ED/Board expects with what the storyteller expects?” (15:00)
• Case Study (20:00)
• Storytelling for Good: We Are For Good Premium Course (24:00)

For more information + episode details visit: weareforgood.com/episode/440.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Anne Marie. She’s the Managing Director of Philanthropy at the Emerson Collective, where her passion for amplifying voices has shaped her career and the impact of Emerson Collective's programs in education and environmental justice.  She’s sharing her wisdom about how strong leaders and strong models have the capacity to scale and create systems change. Don’t miss this inspiring conversation that answers the question - can the collective power of individuals truly create lasting change?

💡Learn 

• History of Emerson Collective
• The power of the collective 
• Mindsets need for systems change

Today's Guest
Anne Marie Burgoyne, Managing Director of Philanthropy, Emerson Collective

Episode Highlights

• Anne Marie’s story and journey to where she is today (5:00)
• The Power of the Collective + History of Emerson Collective (9:00)
• Emerson Collective’s impact areas and their impact to date (15:00)
• Mindsets + Systems Change (20:35)
• Frictionless Philanthropy + Emerson Collective’s Evolved Partnership Model (30:00)
• How funders can evolve today (35:00)
• A powerful moment of philanthropy in Anne Marie’s life (42:00)
• Anne Marie’s One Good Thing: Have you asked enough questions? (45:00)
• How to connect (48:00)

For more information + episode details visit: weareforgood.com/episode/439.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter

Meet Darren. He’s an advocate for amplifying diverse voices and narratives within our sector. As a partner at The Bridgespan Group, he advises mission-driven organizations and philanthropic foundations. He’s also the host of the podcast Dreaming in Color: Creating New Narratives in Leadership, which offers leaders of color space to share how they have leveraged their unique assets and abilities to embrace excellence, drive impact, and more fully define what success looks like. He’s sharing how diversity is a critical asset to organizations and the potential impact endowments can have on long-term sustainability and growth for nonprofits. Don’t miss this conversation as we dive into the role we all play in creating more meaningful narratives in philanthropy. 

💡Learn 

• Creating new narratives in leadership
• New narratives in equitable impact
• Establishing sustainable Investments by endowing Black-led nonprofits

Today’s Guest
Darren Isom, Partner, The Bridgespan Group’s San Francisco Office

Episode Highlights

• Darren’s story and journey to where he is today (4:45)
• Creating new narratives in leadership (12:00)
• How identity and leadership are intertwined (17:00)
• New narratives in equitable impact (28:00)
• Changing the narrative around funding (34:00)
• Sustainable investments: endowing Black-led nonprofits (42:00)
• A powerful story of philanthropy in Darren’s life (49:00)
• Darren’s One Good Thing (55:00)

For more information + episode details visit: weareforgood.com/episode/438.

Thank you to our partners 🩵

Big gratitude to Givebutter, RKD Group, DonorDock, Feathr, Whiteboard and Sowen for their partnership in growing the Impact Uprising. If you’re searching for a new CRM, tech tool, brand partner, direct mail partner, or impact strategist— we’d love for you to start with our trusted recs. We’ve vetted them so you don’t have to. Head to weareforgood.com/recs to learn more.

Support the show

Become a Member and Get All-Access to Everything We Are For Good!
Experience the Impact Uprising Membership by We Are For Good: an ecosystem to learn, connect + grow in the power of a value-aligned community. Members gather monthly with Jon + Becky at exclusive members-only meetups + get video access to all new podcast episodes in an ad-free experience + so much more! Learn more + join us at weareforgood.com.

Say hi👇
LinkedIn / Instagram / Facebook / YouTube / Twitter