You have probably heard that b-roll is boring and that’s why your content isn’t performing well. That’s simply not true. B-roll has been around forever, it’s not new, social media didn’t invent it, it’s always been there. In fact, “boring b-roll” isn’t the problem, pair it with a good trending audio and quality copy and it works. Remember, it's not about the fancy shots and edits, but the story your content tells, making people feel seen and heard.

In this episode we'll be covering:

• Step by step instructions on how to find the perfect trending audio on Instagram to pair with your b-roll video clips, including what key indicators I look for when picking out a sound.
• A quick peek at what my journey into social media marketing looked like, all the way back to high school when I always had a camera in my hand.
• Always quality over quantity, you don't need to post daily. Instead, focus on creating quality content that resonates with your audience.
• B-roll is far from dead! It's a timeless tool that can add depth and context to your stories. Pair it with trending audio and captivating text, and your b-roll will be anything but boring.
• Keeping your marketing strategies timeless with content that's simple and specific, yet shareable. Make them feel heard, introduce humor, or share helpful tips to build genuine connections.

Links to reels in this episode:

• Reel: “I Googled my symptoms and it turns out ___” 
• Reel: “I wish more people knew ___”
• Reel: “Did you know ___”

Other episodes you might have missed:

• Episode 005: Create Shareable Content to Increase Your Reach with the 3 S’s
• Episode 026: Start a Signature Series That People Keep Coming Back For
• Episode 029: Tailoring Successful Reel Techniques to Your Niche
• Episode 040: Build More Connections with Everyday Moments
• Episode 042: Your Simple B-Roll Can Become Easy Reels That Actually Convert

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