Darren Thornton owns Defy Functional Fitness, where he's worked hard to generate average revenue per member of more than USD$370 per month.

That earned him a place on Two-Brain's Top 10 leaderboard for February 2023.

In this episode, Darren spills his secrets. He'll talk about what he offers at his business in Toronto, Canada, and why his clients find it so valuable.

Get this: Darren doesn't spend a ton of money on marketing. But his gym is full of high-value clients because he uses a tried-and-tested referral strategy that generates hot leads regularly. His closing rate for sales? It's an incredible 80 percent.

If your average revenue per member could use a boost, Darren and host Mike Warkentin have a few things you can start doing right now to drive the number up.

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Gym Owners United

5:05 - Prescriptions and fundamentals

11:15 - Adding personal training

22:46 - Affinity Marketing

27:05 - Things you can do today to improve ARM