Our guest this week is Olga Yurkova from Ukraine. Olga edits the Context and Opinions sections of StopFake.org. She teaches different audiences how propaganda works and how to identify fake news, consulting with a range of organizations and collaborating with mainstream media as a journalist.

Yurkova explores propaganda methods and finds out new ways to overcome these challenges. In June 2017, she and her colleagues Maarten Schenk and Jordy Nijenhuis launched a project called Forbidden Facts, which explains how fake news spreads online through clickbait headlines on Facebook that reach out to skeptical audiences.

Yurkova has 15 years of experience in journalism. She headed the local multimedia newsroom in Ternopil city for six years. She then ran the Donbas and Crimea department at the national multimedia newsroom Nova Informacia for three years. She has been working as a new media trainer since 2012, and for fighting propaganda, Yurkova was included in the list of New Europe 100 and was named a TED Fellow in 2018.

Olga describes the disinformation campaign launched by Russia to influence Ukrainian popular opinion and the blatant and shocking false narratives that she set out to expose with her projects Forbidden Facts and StopFake.org .Throughout the conversation, Olga shares with Rachel her perspective on disinformation in the media landscape and talks about her work combating propaganda.

Before You Go: Rachel expands on the importance of Olga's ideas around building information resilience and media literacy, explaining the manipulation of emotion that mass media often utilizes to influence large populations into believing certain narratives.

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