Web Design Business with Josh Hall

Author of children’s book “The Too Tall Giraffe,” Crissy Maier, shares her tips for booting imposter syndrome by finding and focusing on your superpower and what often makes you different.

In This Episode

00:02 - Podcast prelude
03:59 - Welcome to Crissy
06:16 - Origin of her book
08:04 - Strength in weakness
10:01 - Finding superpower
14:43 - Negative to positive
18:58 - What brings a smile
20:46 - Intentional and aware
21:43 - Wrong focus
26:05 - Prove side hustle
32:51 - What you accomplish
36:43 - Get past yourself
39:24 - Options to combat
42:52 - Small steps
45:42 - Struggle is a win
48:35 - Pushing through
53:41 - Inspiration comparison
57:20 - Benefit of working hard
59:33 - Celebrate victories
1:03:53 - Having gratitude
1:04:49 - Finding Crissy
1:06:00 - Final thoughts

Get all links, resources and show notes at:

https://joshhall.co/130

Josh shares his top 10 regrets from a decade of web design journey going from freelancer to solo-preneur to agency owner.

In This Episode

00:02 - Prelude to regrets
02:44 - Josh on Instagram
03:38 - A Podcast review
04:34 - Full transcriptions
05:31 - 1) Not raising rates
08:46 - 2) Not joining network
10:14 - The real power
12:09 - 3) Always saying yes
14:39 - 4) Not focusing on SEO
16:35 - 5) Not email marketing
18:08 - 6) Not following up
18:53 - 7) Not asking for referrals
21:10 - 8) Not scaling sooner
25:29 - Just start scaling
26:17 - 9) Not join community
29:15 - 10) No recurring income
32:55 - Bonus: Stopping hosting

Get all links, resources and show notes at:

https://joshhall.co/129

Professional copywriter and host of the Storytelling Secrets podcast, Jules Dan, shares his top tips and tricks for effective copywriting that we as web designers can apply to website copy, emails, social media posts and more!

In This Episode

00:02 - Intro & announcements
04:02 - Greeting to Jules
05:34 - A little history
08:55 - Words sell a story
10:53 - Showcasing your values
12:02 - Make stories your own
12:58 - What is copywriting
16:04 - Being conversational
18:31 - Strategy of story
19:44 - Eliminate confusion
20:25 - Call to action clarity
24:14 - Landing page tips
25:30 - Conversion optimization
26:06 - Video in conjunction
26:58 - Key to email tagging
30:16 - Finding the pain points
33:36 - Art of listening
37:56 - The email launch
44:11 - Integral about deadline
47:15 - Discount head games
50:00 - discount or devalue
50:58 - Fast action bonus
52:00 - Using testimonials
53:27 - Good email titles
56:15 - Fear or curiosity
58:17 - Congruent lines
1:00:50 - Where to find Jules
1:02:56 - Final thoughts

Get all links, resources and show notes at:

https://joshhall.co/128

Chief Marketing Officer of clean.io and digital security expert, Kathleen Booth, shares best practices and leading industry tips for keeping websites safe and protected from malvertising, Ecommerce revenue loss and standard website hacks.

In This Episode

04:00 - Greeting to Kathleen
05:36 - What is cybersecurity
09:55 - Three code categories
13:55 - None 100% trustworthy
16:51 - Where you host is #1
18:25 - CMS & theme are #2
19:20 - Plugins
20:31 - Updating on plugins
21:31 - Two factor authentication
25:52 - Malvertising
27:31 - Invisible ads
28:23 - Coupon code extension
32:08 - “Clean cart”
34:11 - Watch your KPI’s
36:52 - Not a fair game
40:36 - Strengths of Clean
43:22 - Look for cyber experience
44:54 - Security training
47:26 - Ransomware
52:20 - Changing cyber to digital
53:05 - Where to find Kathleen
53:40 - Two podcasts
55:25 - Recommendation

Get all links, resources and show notes at:

https://joshhall.co/127

Josh shares his tips on how to handle and prepare for clients who want to take over and edit the website you designed after they’re live.

In This Episode

00:46 - Triggering nightmares
05:06 - Have a backup
06:15 - 1) Proposal & Planning
06:58 - Who is editing
08:12 - Are they tech savvy
11:02 - Plan to train
12:23 - Account in proposal
14:34 - 2) Manage & fulfillment
14:55 - Access timeline
16:39 - What type of access
20:00 - Create processes
21:27 - Test before live
22:50 - 3) Empowerment phase
23:20 - Client resource page
24:51 - Custom dashboard
26:50 - Solidify SOP
27:54 - Clear support offer
29:34 - Client follow-up
32:22 - Resources
32:58 - Business course

Get all links, resources and show notes at:

https://joshhall.co/126

Owner of DoubleStack.net and Web Business Mentor and Coach, Lee Blue, shares his expertise on landing higher projects and better web design clients through “Solution Based Marketing.”

In This Episode

04:39 - Greetings to Lee
07:05 - Coaching hands-on
09:06 - Business strategy
13:55 - Reverse engineering
17:38 - Package skills upfront
20:39 - Distinct marketing
21:33 - Setting boundaries
22:46 - Bundle up for niche
26:33 - The premium pay
28:53 - Use what you learn
30:22 - It’s like dating
36:00 - Alignment with audience
37:41 - Outcome levels
39:39 - Upstream mindset
43:44 - Value pricing
47:21 - Fixed price model
50:29 - Reasonable expectations
51:10 - Don’t water down
56:33 - Reprioritize marketing
58:16 - Email marketing is big
1:03:56 - Finding Lee
1:06:31 - Criteria to premium

Get all links, resources and show notes at:

https://joshhall.co/125

CEO and Founder of Kanopi Studios, Anne Stefanyk shares her top sales strategies for web design freelancers and agencies.

In This Episode

03:46 - Greeting to Anne
07:43 - Aware but not “in”
07:53 - Qualification process
10:24 - Most fundamental
12:12 - Tracking leads
14:17 - Existing network
17:53 - Creating prospects
18:25 - Using LinkedIn
23:01 - Authentically human
26:36 - Clear personas
31:28 - Black and white
33:13 - Dream of cold call
35:14 - Create sustainability
39:50 - Time to add sales
43:39 - Networking opportunities
45:58 - Lessons learned
51:55 - Since the beginning
56:24 - Butterfly not required
59:18 - Serve over sell
59:24 - Do good work
1:02:42 - Love to love clients
1:05:42 - Owning blunders
1:09:19 - Anne’s connection
1:11:10 - Preparation

Get all links, resources and show notes at:

https://joshhall.co/124

Josh shares his thoughts and experience on what to do when a client decides to hire a digital marketing or SEO agency to take over the website.

In This Episode

01:59 - The “Do not’s”
02:55 - 1) Be offended
04:11 - 2) Caught off guard
04:51 - 3) Lose your cool
06:02 - 4) Close the door
07:05 - 5) Think it’s over
10:41 - From experience
13:22 - Big issues
15:53 - Solutions
17:04 - Warnings
18:34 - 1) Very common
18:59 - 2) SEO takes time
19:46 - 3) Warn of spammy
20:47 - 4) Discuss options
21:35 - 5) Keep door open

Get all links, resources and show notes at:

https://joshhall.co/123

Founder of the Day Rate Mastery Program, Sarah Masci shares how offering Day Rates, opposed to Fixed or Hourly Retainers changed her business and life.

In This Episode

03:32 - Welcome to Sarah
06:43 - Growing pains
10:05 - Beginning of Day Rate
12:48 - Billing premium
18:11 - Never promise
19:30 - Clients being available
22:02 - Start with a day
24:47 - Long projects or short
27:08 - Recurring income
30:46 - Going separate ways
33:16 - Clients that do day rate
35:56 - Difference in clients
37:48 - Returning clients
41:20 - Perceived value
44:51 - Simplicity and freedom
50:05 - Clear framework
52:32 - Where to find Sarah
53:31 - Test it on current

Get all links, resources and show notes at:

https://joshhall.co/122

Full time optometrist, part time web design business owner Richard Zimbalist shares how he runs a profitable web design side hustle alongside his full time job.

In This Episode

04:04 - Greeting to Richard
04:47 - Uncommon path
12:50 - Gathering information
13:47 - Monthly subscription
15:20 - Template territory
18:29 - Niche audience concern
19:00 - Two seperate hustles
21:19 - Multi-services
23:51 - Lease is high end
26:50 - Growing organically
28:29 - Time management
29:42 - The “team”
33:02 - Zone of genius
35:57 - Hiring a VA
37:30 - Social media help
39:54 - Students writing content
41:03 - Pros and cons
44:28 - Custom sites
48:14 - Fake it till you know
50:12 - Can’t do it all
53:17 - Staying informed
57:43 - Connect with Rich
59:10 - Final thought

Get all links, resources and show notes at:

https://joshhall.co/121