In this episode, Fiona chats with Anthony and Sarah, two dynamic personalities behind The Altar Electric. They talk about the ever-evolving world of marketing strategy and the challenges businesses face in adapting to changing trends. Tune in!

You'll Learn How To:

• The power of serendipity in business
• Importance of adopting marketing strategies over time
• The impact of platforms
• The concept of omnichannel marketing
• Learning from past marketing failures and successes
• Leveraging opportunities like partnerships
• The long-term nature of marketing impact
• Leveraging personal connections
• Utilizing radio and TV exposure for brand visibility
• Tips for utilizing TikTok effectively
• The importance of authenticity
• Leveraging tools like CRM platforms
• Embracing imperfection
• The importance of social media presence 
• Building a successful partnership
• Creating a stress-free wedding experience
• Overcoming challenges and adapting to unexpected situations

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Get started on a more successful and sustainable small business with our range of free tools at mydailybusiness.com/freestuff

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