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00:00 Weekly PPC Q&A with Matthew Davis and Wajahat Noor
09:56 Introduction
11:29 How to stay competitive in a lucrative time of the year
13:47 Teaching the existing campaign what you want from it versus trying to start over fresh 
17:22 Criteria for getting a good CTR
24:19 SEO indexing and ranking, advertising targeting indexing and ranking being tied together
27:03 Focusing more on the purchase KPI
31:56 Taking a deep dive into the data 
35:15 DSP adds huge value
40:27 Negative it from the negative list 
41:45 Cerebro vs search query performance
43:27 Dynamic down is the most conservative bidding strategy
47:04 Broad match campaigns are more useful
51:55 Making little adjustments on bid and bulk upload it
53:55 Look into the market before launching
55:42 Whenever you are using the report, look at the big picture
59:20 Making sure that your ads are driving relevant traffic
1:03:27 Change your build strategy if not getting enough impressions
1:05:31  Amazon decides what to get accepted while the other get rejected
1:07:00 Sample structure of a PPC campaign
1:11:59 The good use of strike zone thing
1:13:56 Doing a performance oriented budget rule
1:15:43 Look at the relevancy behaviors as like a web cloud
1:19:00 Repeating keywords in the product title
1:21:48 Using broad match modifiers to target keywords effectively
1:23:43 Display ads can have different targeting behaviors
1:26:43 If it’s converting, you never pause it
1:27:49 Exporting targeting reports



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