Recently, we talked about how wellness has become performative. How it was more about looking serene than actually feeling or being it.

This week, I’m taking that idea further. Because wellness isn’t just performative, I think it has become exclusive. It’s a club with an unspoken dress code, a price tag, and a very specific aesthetic.

From £300 yoga mats to Alo tracksuits and the sacred Stanley cup, the modern wellness world isn’t about health, it’s about belonging. We’ll talk about:

• Why 'inclusive' wellness is often just clever marketing
• The new uniform of wellbeing (and why trainer socks are apparently an indicator of age/being out of fashion)
• How thin privilege and class still shape who gets to be 'well'
• Why you never see wellness marketed to men - and what that says about who the industry’s really serving
• And how ancient cultural practices became content for Instagram

This isn’t a takedown of self-care, it’s a reality check on what wellness culture has become: a glossy performance that often leaves people out.

Maybe real wellness isn’t something you can buy, post, or prove.

Maybe it’s the small, unfiltered things that actually keep you human.

🎧 Listen now for a wry, honest look at the business, aesthetics, and quiet absurdities of modern wellness culture.

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