If you’re going to invest your time into writing a blog (or producing other content) then you want to make sure you get results. And the result you ultimately want is regular client enquiries so you can sustain a consistent client base and ditch the’ feast and famine’ stress in your business.

Sounds good. But how do you know what that is? What blogs can you produce to attract clients?

Though actually, it’s more than that. The question really is ‘How can you attract the right clients for you?’.

Because you don’t want just any client. Can you imagine if all the clients you attracted had an issue that you just didn’t like working with?

No, you want to enjoy the work you do, feel fulfilled, work with issues you feel passionately about and use the modalities you love. You want clients that are a good fit for you because that means your clients are more likely to really engage with the process and ultimately get the transformation they want in order to move on with their lives. It’s a win/win situation

And the way to do that is through the content you produce.

In this episode, I have 2 of the best blogging experts around - Martin Huntbach and Lyndsay Cambridge, co-authors of Content Fortress.

The tagline on the book is ‘A simple content strategy to help you attract customers you’ll love to work with’.

And I have to say, I have enjoyed blogging for years, but I picked up some real gems from this call. So if you already write or are thinking about starting, this episode is for you.

We talk about

• What to focus on when you’re just getting started blogging,
• What content won’t work well for therapists,
• How blogging regularly will boost your practice
• And how it will elevate you in a crowded market

Who are Martin and Lyndsay?

They are authors of the best-selling book Content Fortress and directors of Jammy Digital - an award-winning agency that helps entrepreneurs get more sales from their websites.

While running their web design agency, Martin and Lyndsay discovered how to use content to get more leads and sales. But having experienced just how difficult it is to balance running a business and family life, Martin and Lyndsay learnt how to use content to attract higher-paying, better clients who were eager to work with them.

They now dedicate their time to helping other business owners do the same.

Episodes about bogging:

Episode 75: How to brainstorm ideas for blogs and social mediq

Episode 73: Letting go of perfectionism when blogging

Episode 69: 9 Tips to get more readers on your blogs

Episode 17: 10 reasons why blogging will attract more counselling clients