In this episode, we break down what ecommerce brands should be focusing on right now - from email marketing and customer loyalty, to TikTok shifts, brand visibility, and platform updates that could impact growth in 2026.

Topics covered:

• Why email remains one of the most underused revenue channels

• 4.6 billion global email users - and why retention matters more than acquisition

• The risks of over-reliance on Google Ads and paid traffic

• How to build a more resilient ecommerce business using existing customers

• TikTok’s US algorithm split and what it means for brands and advertisers

• Why change creates opportunity for marketers who move quickly

Platform & partner updates:

• Yoast’s new Site Kit by Google integration (WordPress)

• Tracking brand visibility in Google Gemini with Yoast AI Brand Insights

• Agentic commerce and why it matters as AI search evolves

• Sales tax changes for SaaS and cloud services in the US (via TaxCloud)

Quivia (quick facts from the episode):

• Average UK child spends 92 minutes per day on YouTube

• 64% of the world’s population uses social media

• TikTok was the most downloaded app of 2025

If you run a Shopify store, ecommerce brand, or digital agency, this episode is packed with practical insights to help you prioritise channels, reduce risk, and build long-term growth.

👉 Don’t forget to sign up for the Shopify Summit 2026, launching 1st September

Visit: ⁠wwspodcast.com⁠ → Shopify Summit 2026

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