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In this episode, let's take press releases from being good to great by understanding how PR works for journalists and, most importantly, by studying examples of press releases I have written that achieved national recognition.

You just can't miss this episode if you finally want to launch and create that great press release!

Topics We Discuss in this Episode:

• How being specific makes your press release great
• Examining exemplary press release structures and content
• The importance of concise and relevant messaging in press releases
• Insider tips and tricks in testing your press release 

Resources Mentioned:

Gloria Chou's Masterclass: PR Masterclass
Let Gloria Chou write your press release: Gloria Chou VIP
Small Business PR Podcast: Episode # 41: Understanding Press Releases 
Small Business PR Podcast: Episode # 42: Leverage Press Releases

If you want to land your first feature for free without any connections, I want to invite you to watch my PR Secrets Masterclass where I reveal the exact methods thousands of bootstrapping small businesses use to hack their own PR and go from unknown to being a credible and sought-after industry expert. Register now at www.gloriachou.com/masterclass.

Additional Resources:

• Get the PR Starter Pack
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