Grow the Good

What I Learned From 4 Years of Podcasting


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Podcasting is About Loving the Process

You can't control the outcome of the podcast. It's well within my grasp to become the best interviewer I can be, do ample research on my guest and their work, put out high-quality content, and do my best to make sure people know about my podcast. I can't control the popularity of my podcast (I wish I could. I would love to be one of the very well-known podcasters). I also keep in mind that no matter how many downloads I get, it'll never be enough. This show has been ranked in the Top 100 in the Mental Health space and is in the top 5% in the world for widest-reaching. I am proud of that, but I always wish for more, just like anything else. I am a podcaster because I love sharing people's stories, asking them questions to help get interesting information or realizations from them through talking out loud, being able to help other people with this information. Podcasting has also helped me become an expert listener!

Podcasting is About Consistency and Commitment

My podcast comes out on the same day every week no matter what. I made sure of that when I'm across the world racing in places I can't access wifi. I made sure of that when my son was born. Having commitments to yourself that you regularly meet and are intrinsically motivated built a LOT of self-trust and integrity. When you say you are going to do something, you can trust that you will do it. The same goes for my newsletter. There is no one telling me that I have to do this podcast. There is no one who will reprimand me if I decide to just skip a week and take a break. But I made the commitment to myself and to my listeners. Showing up for yourself is so important to move the needle anywhere in life you want to see results.

Podcasting is About Mentorship

I don't know most of my mentors. Of course, I wish I had a dedicated mentor who could help me skip some of the loops and bumps on the non-linear path of success. Podcasting, books, heck- even Youtube, has all the information you need. Some of my biggest mentors are ones I hear and search for on podcasts. Some of my biggest mentors are podcast hosts of other shows I listen to. I love being able to bring an array of topics and guests so that my listeners can find a small, or maybe even a large handful of mentors that can assist them on their journey. Once I find someone I consider a distant mentor, I listen to them on every podcast I can find, read all their books if they have any, and watch them closely. And mentors can change over time!

Podcasting is About Rejection

Yes! You heard that right. While I'd love to have access to any guest, I have had a lot of people tell me no or worse, not respond at all. Rejection is part of the process. The same goes for podcast ads. I only work with podcast sponsors of products I truly believe in, but not all of them want to sponsor my podcast. Getting used to rejection doesn't necessarily soften the blow but it strengthens your resolve. Getting rejected happens to me all the time- with athlete sponsorships, with writing, even with asking for help. If you're not getting rejected regularly with your work, you're probably not pushing the boundaries of your potential enough. Rejection does NOT mean you're not good enough. It just means that person or business isn't the right fit right now. Like in Dumb And Dumber- SO YOU'RE SAYING THERE'S A CHANCE!

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The Grow the Good Podcast is produced by Palm Tree Pod Co.

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Grow the GoodBy Sonya Looney

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