Scott and Matt discuss what is a cue and why good coaches give cues.

You should only have to teach a lifter a lift once, but you will have to correct that person's execution of the lift. Because we can't as coaches lift the weight for the lifter, we have to deliver information to the lifter as they lift to get them lifting more in line with the model. We do this with a cue.

Cues can be visual, tactile, or verbal.

Verbal cues need to be loud, clear, and short. The lifter has to hear the cue, understand the cue, and use the cue.

Visual is pointing or in some other way (for example, showing a lifter a relatively horizontal yet diagonal forearm to emphasize that they need to lean over in the low bar squat).

A tactile cue is touching the lifter. A coach may physically put the lifter in the right position (grab the elbows in the press to bring them up and forward) or touching the low back in the deadlift to emphasize lumbar extension.

Cues don't need to be correct. The point of the cue is to provide the thing the lifter needs to move more correctly during or between the performance of the lift (between is necessary for online coaching).

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