Rachel ten Brink is a data-driven founder, investor, and the General Partner and CEO of Red Bike Capital, a seed-stage fund that invests in US-based Consumer Fintech, Ecommerce Infrastructure, and Consumer Tech. Recognized as one of the Top 50 LatinX Tech Leaders in the US, Rachel was named Entrepreneur Magazine’s 100 Most Powerful Women of 2020. She was the Co-Founder and CMO of Scentbird, a fragrance subscription service company where she led Growth, Brand, and Business Development, scaling the company to 500,000 subscribers. As an investor, Rachel serves as a Board Member and advisor to consumer-tech brands, including Dyper and AboveBoard.

Rachel joins us today to discuss why taking up space and owning what you’re good at is crucial to success as a powerful woman in business. She explains how Entreprenistas can be strategic about using customer feedback to pivot and scale their businesses. She shares what to look for in your co-founders and her best tips on keeping yourself brutally honest about your company’s growth. Rachel also underscores the role of cultivating mental health in entrepreneurship and highlights the value of nurturing your tribe of fellow Entreprenistas.

Be sure to join the Entreprenista Circle for even more amazing support and guidance in your Entreprenista journey!

“Whenever I see female founders, I think about how much harder they had to work to get where they are—and how much better an entrepreneur that makes them.” - Rachel ten Brink

This week’s takeaways from Entreprenista:

Rachel’s background, the value she found in corporate training, and what pushed her to start her own companyDeveloping the Scentbird brand and why you shouldn’t do the “try before you buy” business modelHow Rachel connected with her Scentbird co-foundersThe benefits of having a large team of founders and the role of diversity in the Scentbird teamBeing adaptable to change and how much time to give an idea to see if it’s workingThe importance of engaging customers in conversationsHow Rachel decided it was time to move on from Scentbird and start another ventureManaging your mental health as an entrepreneurWhat led Rachel to found Rent Bike CapitalHow to effectively communicate to women on social media to influence your marketingFacing challenges as a woman in business over the yearsThe gender gap in venture capitalismRachel’s tips and tricks for raising money and presenting over ZoomWhy influencer marketing is an effective way to connect with women

Resources Mentioned:

Book: Million Dollar Women: The Essential Guide for Female Entrepreneurs Who Want to Go Big by Julia PimsleurPocket App

Our Favorite Quotes:

“Take up space—impostor syndrome be damned. Believe in your idea, even if you’re the only woman in the room. That’s what power is about.” - Rachel ten Brink“There are lots of ups and downs in the founder’s journey - managing your emotions when you’re an entrepreneur is important.” - Rachel ten Brink“The thing about startups is that they’re never the same, so it’s important to always keep an eye on, and understand, their evolution” - Rachel ten Brink

Connect with Rachel ten Brink:

Red Bike CapitalRed Bike Capital on LinkedInRachel ten Brink on LinkedInRachel ten Brink on Twitter

If you’re looking to take your business to the next level:

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