Running a product-based business isn’t for the faint of heart—and in this episode, Laura sits down with Heather Hird, a product business strategist who knows what it really takes to make it work.

We talk all about the real behind-the-scenes of growing a product brand—how to find your true customer, why community matters more than ad spend, and why tracking your sales is non-negotiable if you want to scale.

Heather shares her experience across multiple product-based ventures and gives honest advice about navigating funding, building brand awareness, and choosing the right revenue streams without burning yourself out. Whether you’re making jewelry, selling planners, or running an e-commerce shop, this episode is full of actionable insights.

If you’re in the thick of building a product business or dreaming of launching one, this conversation is your permission to stop spinning in circles—and start building with strategy.

In this episode you will hear:

00:00 — Introduction to product-based business insights

03:00 — Heather Hird’s personal journey and diverse business background

06:02 — The messy reality of starting and running a product-based business

08:48 — Why building community is essential for long-term brand awareness

12:01 — Prioritizing sales over funding (and why that matters)

15:09 — The role of in-person events in creating connection and momentum

18:09 — How to identify and market to your true customer

20:51 — Diversifying revenue streams and managing cash flow with intention

24:07 — Using events for both visibility and sales

26:56 — Finding the right markets and what to look for at events

30:08 — Final advice: ask hard questions and stay true to your values

Heather's Links:

Instagram: https://www.instagram.com/alterationconsulting/

Website: https://www.alterationconsulting.com/

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok