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Today Rich Somers sit's down wit Trish Scelfo to unpack the world of franchising, business ownership, and how entrepreneurs can find the right opportunity based on their personality, strengths, capital, and long-term goals. 

Trish breaks down the difference between buying an existing business and investing in a franchise, why service-based businesses can be powerful cash-flow plays, and how to avoid common mistakes like underfunding marketing or choosing a brand that does not truly fit your skill set. 

Rich and Trish also dive into the “experience tax,” franchise risk, creative ways to add value, what it really takes to become a successful franchisee, and why you should run your business from day one like you are going to sell it tomorrow. Whether you are leaving corporate America, looking to buy your first business, or trying to scale smarter, this episode is packed with practical insights on choosing the right industry, building great teams, creating unforgettable customer experiences, and positioning your business for a valuable exit.

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