Why did you become a gym owner? The simple answer is probably to help others, but the more complicated answer is that many of us have had our own health and fitness transformations.

Many of us have seen depression, obesity and sickness reversed by the pursuit of fitness and health, and we want nothing more than to share that knowledge, joy and wellbeing with others.

But the fitness business is far too fragile. A new law or rent increase might be all it takes for a host of gym owners to run out of money and go out of business.

To protect our businesses and grow with stability, we need to know what works and what doesn’t work. And that info needs to come with proof, not opinions and anecdotes.

To give you the info you need, Two-Brain Business surveys gym owners around the world and publishes our “State of the Industry” guide for free every year. We do this so you can make decisions based on science and avoid wasting time and money on experimentation.

We hope you’ll take a few minutes to participate in this year’s State of the Industry Survey. In exchange, we’ll give you priority access to the guide this fall—and to sweeten the deal, we’ll give you a bonus package of exclusive Two-Brain materials that will help you right now.

But your greatest reward is in pushing the fitness industry forward. If we can build stable, profitable businesses that last for decades, we can help more people improve their health.

Links

State of the Industry Survey

Gym Owners United

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0:22 - Lifespan is going backward

3:08 - The fragility of the fitness industry

4:40 - The effect of change in your business

8:34 - Here’s where gym owners go wrong

10:57 - State of the Industry Survey